Job summary
Job post source
This job is directly from Foxwoods Resort Casino
Job overview
The Director of Marketing Analytics leads the marketing analytics team to optimize marketing efforts and improve related analyses impacting various marketing channels and operations.
Responsibilities and impact
The role involves managing and training the marketing analytics team, spearheading improvement efforts in marketing strategies including loyalty programs and direct marketing, and collaborating with other operational areas to enhance marketing impact.
Experience and skills
Requires a bachelor's degree in a relevant field, 3+ years of management experience, 2+ years in database marketing analytics within a casino, and 5+ years with analytical tools like SAS, R, Python, SQL, and data visualization software such as Tableau or PowerBI.
Work environment and culture
The position requires excellent communication, interpersonal skills, a cooperative attitude, and the ability to manage multiple projects independently under tight deadlines in an on-site environment.
Company information
Foxwoods Resort Casino is located on the Mashantucket Pequot reservation and operates under Tribal law.
Team overview
The candidate will lead the marketing analytics team under the supervision of the Executive Director Analytics & Optimization.
Job location and travel
The position is on-site at Foxwoods Resort Casino on the Mashantucket Pequot reservation.
Unique job features
The job involves working in a unique tribal casino environment with a focus on diverse marketing channels and direct impact on operational areas.
Company overview
Foxwoods Resort Casino, located in Ledyard, Connecticut, is one of the largest resort casinos in North America. It offers a wide range of gaming options, including slot machines, table games, poker, and bingo, alongside luxury hotel accommodations, dining, entertainment, and shopping. Owned and operated by the Mashantucket Pequot Tribal Nation, Foxwoods has a rich history dating back to its opening in 1992 and has since expanded to include multiple casinos and amenities. The resort generates revenue primarily through its gaming operations, complemented by hospitality and entertainment services.
How to land this job
Tailor your resume to highlight leadership and management experience in marketing analytics within the hospitality or gaming industry, emphasizing your ability to direct teams and optimize marketing efforts.
Focus on showcasing your expertise with analytical tools such as SAS, R, Python, SQL, and data visualization platforms like Tableau or PowerBI, as these are critical for this role.
Apply through multiple channels including Foxwoods Resort Casino’s corporate careers page, LinkedIn job postings, and reputable hospitality or gaming job boards to maximize your application visibility.
Connect on LinkedIn with current employees in the analytics or marketing divisions at Foxwoods Resort Casino; use ice breakers like commenting on recent marketing campaigns or asking about team culture and analytics initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing analytics,' 'database marketing,' 'team management,' 'SAS,' 'Python,' and 'data visualization' to ensure your resume passes initial automated screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking effectively.
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