Harmonic Finance Inc ™ | Certified B Corp

Marketing Director | Fast Growing 'Better for You' Snack Brand

NEW YORK, NYPosted a month ago

Job summary

  • Job post source

    This job is from a recruiting firm hiring for a separate company.

  • Job overview

    The Marketing Director role at a fast-growing 'better for you' snack brand involves leading brand strategy and driving growth across D2C and retail channels to support rapid company expansion.

  • Responsibilities and impact

    The role includes developing integrated marketing plans, defining brand positioning, managing digital and social engagement, scaling influencer programs, optimizing affiliate marketing, activating retail marketing, measuring performance, leading the marketing team, and staying ahead of industry trends.

  • Compensation and benefits

    The position offers a base salary of $180,000 to $230,000 plus bonus and share options.

  • Experience and skills

    Candidates must have proven experience in scaling CPG brands, brand storytelling, digital marketing expertise on platforms like TikTok and Amazon, strong analytical skills, and experience with customer acquisition and retention strategies.

  • Work environment and culture

    The company culture is passionate about plant-based, healthy, and sustainable products, motivated by growth potential and positive societal impact.

  • Company information

    The company is a fast-growing snack brand launched 5 years ago, leading in the 'better for you' category with strong presence in UK and US markets, and is a Certified B Corp.

  • Job location and travel

    The job is based in NYC with a hybrid work model and remote options.

  • Application process

    Applicants should contact Fin at fin@harmonicfinance.com for more details and to apply.

  • Unique job features

    The role offers the opportunity to lead marketing for a rapidly expanding, profitable brand with a strong health and wellness focus and presence in major retail channels.

Company overview

Harmonic Finance Inc ™ | Certified B Corp is a rapidly growing SaaS startup based in Boston, MA, specializing in financial technology solutions. The company focuses on providing financial services and strategic leadership for various sectors, including solar devices and green hydrogen startups. As a Certified B Corporation, Harmonic Finance Inc ™ emphasizes social and environmental performance, accountability, and transparency. They are involved in significant roles such as CFO and VP of Data Science, supporting both venture capital-backed and private equity-backed renewable energy projects.

How to land this job

  • Position your resume to highlight leadership in scaling CPG brands, emphasizing your ability to develop integrated marketing strategies across D2C and retail channels, reflecting the core responsibilities of this role at Harmonic Finance Inc ™.

  • Emphasize expertise in brand storytelling, digital marketing performance on platforms like TikTok, Meta, Amazon, and your experience with analytics tools such as Google Analytics and Shopify to align with the job's key skills.

  • Apply through multiple channels including Harmonic Finance's corporate site, LinkedIn job postings, and relevant industry job boards to maximize your application visibility for the Marketing Director position.

  • Connect on LinkedIn with marketing leaders or team members at Harmonic Finance Inc ™, using ice breakers like commenting on their recent brand campaigns, expressing enthusiasm for their plant-powered product innovation, or asking about their approach to omnichannel growth.

  • Optimize your resume for ATS by incorporating keywords such as 'CPG brand scaling,' 'performance marketing,' 'brand storytelling,' 'digital and social engagement,' 'marketing KPIs,' and 'omnichannel retail strategy' to ensure it passes initial automated screenings.

  • Leverage Jennie Johnson's Power Apply feature to automate tailored resume adjustments, multi-channel application submissions, and LinkedIn networking outreach, allowing you to focus more on preparing for interviews and strategic follow-ups.

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