Job summary
Job post source
This job is directly from LLYC
Job overview
The Digital Media Director at LLYC leads multi-platform paid media strategies to drive business growth for diverse clients, impacting brand value and performance marketing success.
Responsibilities and impact
The role involves leading paid media strategies across platforms, collaborating with teams to align marketing goals, managing budgets and forecasting, analyzing data for performance improvements, overseeing creative testing, managing internal and external teams, presenting results to clients, and staying updated on media trends.
Compensation and benefits
The position offers health, dental, vision, and life insurance, paid parental leave, 401(k) match potential, flexible work schedules, and summer hours as benefits.
Experience and skills
Candidates need 8+ years in performance media with leadership experience, expertise in paid media across various verticals, proficiency with Google Ads, Meta Ads Manager, TikTok Ads Manager, Amazon DSP, familiarity with analytics tools, experience managing $1M+ media budgets, strategic thinking, strong presentation skills, and preferably a bachelor's degree in Marketing or related fields.
Work environment and culture
LLYC values creativity, innovation, and diversity, promoting a flexible work environment with equal employment opportunities and a commitment to compliance with employment laws.
Company information
LLYC is a global Corporate Affairs and Marketing firm partnering with clients to grow and protect business value across multiple industries including mobility, automotive, education, healthcare, and capital markets.
Team overview
The candidate will join the performance media team working with Account Directors, Creative, and Analytics teams to deliver client campaigns.
Unique job features
The role offers the opportunity to work on multi-industry clients with a focus on cutting-edge performance media strategies and platforms, managing significant budgets and leading creative testing frameworks.
Company overview
LLYC, also known as Llorente & Cuenca, is a global communications and public affairs consulting firm that specializes in providing strategic advisory services to businesses across various sectors. The company generates revenue by offering expertise in areas such as corporate communications, crisis management, digital transformation, and public affairs, helping clients enhance their reputation and navigate complex challenges. Founded in 1995 in Spain, LLYC has grown to establish a strong presence in Europe, Latin America, and the United States, with a focus on innovation and adapting to the evolving communication landscape. The firm is known for its commitment to delivering impactful solutions and fostering long-term relationships with its clients.
How to land this job
Position your resume to highlight your extensive leadership experience in multi-platform paid media strategies across Meta, Google, TikTok, Amazon, and emerging channels, emphasizing your ability to drive business growth for diverse clients.
Focus on showcasing your skills in budget management, forecasting, and collaboration with cross-functional teams including Account Directors, Creative, and Analytics to align marketing strategies with overall campaign goals.
Apply through multiple channels such as LLYC's corporate career page, LinkedIn job postings, and relevant industry job boards to maximize your application visibility.
Connect with current Digital Media or Performance Marketing team members at LLYC on LinkedIn; start your message by complimenting a recent campaign they led or asking about innovations in paid media strategies they are excited about.
Optimize your resume for ATS by incorporating keywords from the job description like 'performance media,' 'budget pacing,' 'ROAS,' 'Google Ads Editor,' 'Meta Ads Manager,' 'TikTok Ads Manager,' and 'media budget optimization' to ensure your resume passes initial screenings.
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