Job summary
Job post source
This job is directly from L'Oréal
Job overview
The Director- Brand Culture Marketing at L'Oréal leads brand communication, PR, and cultural marketing for NYX Professional Makeup, driving brand visibility and cultural engagement in the U.S. market.
Responsibilities and impact
The role involves developing and executing culturally relevant campaigns, managing PR strategies, overseeing VIP talent and partner outreach, collaborating with cross-functional teams, and maintaining strong industry relationships to enhance brand presence.
Compensation and benefits
The position offers a competitive benefits package including medical, dental, vision, 401K, pension plan, hybrid work policy, flexible time off, company perks, learning and development opportunities, employee resource groups, and mental health programs.
Experience and skills
Candidates should have a bachelor's degree, 8+ years in marketing or related fields, strong communication skills, cultural fluency, organizational abilities, and proficiency in Microsoft applications; Adobe Creative Suite skills are a plus.
Career development
L'Oréal provides learning and development opportunities such as e-learnings, mentorship programs, and innovation squads to support professional growth.
Work environment and culture
The company values diversity, inclusion, innovation, and a collaborative, fast-paced work environment with a hybrid work policy and strong emphasis on employee well-being and safety.
Company information
L'Oréal is a leading global beauty company known for its innovation and diverse product portfolio, including NYX Professional Makeup, with a commitment to diversity and employee development.
Team overview
The role reports to the VP of Brand & Consumer Experience and involves collaboration with digital, strategic partnerships, and marketing teams to drive cultural marketing initiatives.
Job location and travel
The position is based in Los Angeles with a hybrid work policy allowing three days in office and two days remote.
Unique job features
This role uniquely combines entertainment, sports, and music marketing with brand PR, focusing on cultural fluency and innovative partnership strategies to elevate NYX Professional Makeup's market presence.
Company overview
L'Oréal is a global leader in the beauty and cosmetics industry, specializing in skincare, haircare, makeup, and fragrance products. The company generates revenue through the sale of its diverse portfolio of brands, including Lancôme, Maybelline, and Garnier, across various distribution channels such as retail, e-commerce, and professional salons. Founded in 1909 by chemist Eugène Schueller, L'Oréal has a rich history of innovation and commitment to sustainability, with ongoing investments in research and development to drive future growth.
How to land this job
Position your resume to highlight your expertise in brand communication, PR, and cultural marketing specifically within entertainment, sports, and music sectors, as these are core to the Director- Brand Culture Marketing role at L'Oréal.
Emphasize your ability to develop and execute culturally relevant campaigns, manage VIP talent relationships, and collaborate cross-functionally to drive brand visibility and storytelling for NYX Professional Makeup.
Apply through multiple channels including L'Oréal's official corporate careers site and LinkedIn to maximize your application reach and visibility for this competitive position.
Connect with professionals in L'Oréal's Brand Culture and Consumer Experience division on LinkedIn; use ice breakers like commenting on recent NYX campaigns or asking about their approach to cultural programming to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand communication,' 'PR strategies,' 'cultural campaigns,' 'VIP talent management,' and 'entertainment ecosystem' to ensure your application passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms and identify relevant L'Oréal contacts to network with, freeing your time to focus on preparing for interviews and refining your personal brand.
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