Job summary
Job post source
This job is directly from CMI Media Group
Job overview
The Analyst, SEM role at CMI Media Group involves managing paid search campaigns to help brands reach patients and doctors effectively, contributing to the company's digital marketing success.
Responsibilities and impact
The role includes managing and optimizing client SEM accounts, performing keyword research, analyzing campaign performance, collaborating with various teams, developing bidding strategies, and staying updated on industry trends to improve campaign ROI and operational effectiveness.
Compensation and benefits
The base salary ranges from $40,000 to $75,000 depending on experience and qualifications, with a competitive benefits package available through WPP.
Experience and skills
Candidates should have 1-3 years of paid search account management experience, strong analytical and Excel skills, knowledge of web analytics and bid management tools, a relevant bachelor's degree, and a passion for learning new technologies; certifications and pharmaceutical experience are a plus.
Work environment and culture
The company values innovation, continuous learning, and collaboration within a fast-growing healthcare media agency environment.
Company information
CMI Media Group is a healthcare media agency focused on digital marketing to connect brands with patients and doctors, leveraging advanced technology and data platforms.
Team overview
The candidate will join the SEM & Emerging Media team, working closely with supervisors, directors, and cross-functional teams including media, analytics, and account management.
Unique job features
The job offers the opportunity to work with leading ad technology platforms like Google Search Ads 360 and CMI's proprietary tools, with a focus on innovation and emerging media in healthcare marketing.
Company overview
CMI Media Group is a leading healthcare media agency specializing in providing data-driven marketing solutions for pharmaceutical and life sciences companies. They generate revenue through strategic media planning, buying, and analytics services that enhance brand visibility and engagement within the healthcare sector. Founded in 1989, CMI Media Group has a rich history of innovation in healthcare communications, leveraging advanced technology and data analytics to deliver personalized and impactful marketing campaigns. Their expertise lies in integrating media strategies with healthcare insights to drive measurable outcomes for their clients.
How to land this job
Position your resume to highlight your experience managing paid search accounts and your proficiency with Google Search Ads 360 and other ad technology platforms mentioned in the job description.
Emphasize your strong analytical skills, Excel expertise including pivot tables and v-lookups, and your ability to optimize campaigns to meet or exceed client goals.
Apply through multiple channels including CMI Media Group's corporate careers page, LinkedIn job postings, and relevant industry job boards to maximize your visibility.
Connect with current employees in the SEM & Emerging Media team at CMI Media Group on LinkedIn; use ice breakers such as commenting on recent innovations in search marketing or asking about their experience working on healthcare media campaigns.
Optimize your resume for ATS by incorporating keywords like 'paid search management,' 'Google Search Ads 360,' 'web analytics,' 'campaign optimization,' and 'bid management tools' to ensure your resume passes automated screening.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn connections to network with, allowing you to focus your time on interview preparation and skill development.
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