Job summary
Job post source
This job is directly from TikTok
Job overview
The Marketing Manager, Industry Events role at TikTok focuses on designing and executing multi-channel industry and owned events to drive new advertiser acquisitions and grow client relationships within the SMB marketing segment.
Responsibilities and impact
The candidate will develop and execute event strategies, manage large-scale industry and TikTok-owned events, collaborate with cross-functional teams, oversee event logistics and budgets, and build partnerships to support event initiatives.
Compensation and benefits
The position offers a base salary range of $96,000 to $211,111 annually, with potential bonuses, restricted stock units, and comprehensive benefits including medical, dental, vision insurance, 401(k) with company match, paid leave, and wellbeing benefits.
Experience and skills
Candidates must have at least 4 years of B2B event marketing experience with a proven track record of meeting revenue targets, strong communication skills, creativity, and collaboration abilities; knowledge of SMB market and ad technology is preferred.
Work environment and culture
TikTok values creativity, agility, high standards, entrepreneurial mindset, diversity, and inclusion, fostering a collaborative and innovative work environment with a global team.
Company information
TikTok is a leading short-form mobile video platform with global headquarters in Los Angeles and Singapore and offices worldwide, committed to inspiring creativity and bringing joy.
Team overview
The role is within the Global SMB Marketing Team, which collaborates closely with SMB Sales and Product teams to optimize messaging and customer journeys for SMB and mid-market audiences.
Job location and travel
The company has offices in multiple global cities including Los Angeles, New York, London, and others; specific location details are not provided.
Unique job features
The role involves managing high-profile industry events like CES and SXSW, TikTok-owned events such as SMB Month, and offers opportunities to work on innovative event formats and thought leadership content.
Company overview
TikTok is a social media platform owned by the Chinese company ByteDance, known for its short-form video content that spans various genres including dance, comedy, and education. The platform generates revenue primarily through advertising and in-app purchases, such as virtual coins used to tip content creators. Launched internationally in 2018, TikTok quickly gained popularity, becoming one of the most downloaded apps globally. Candidates should be aware of its rapid growth, controversies regarding data privacy, and its significant influence on digital culture and trends.
How to land this job
Tailor your resume to emphasize your experience in designing and executing multi-channel industry and owned events, highlighting your ability to drive new advertiser acquisitions and grow client relationships as outlined in the job description.
Focus on showcasing your strategic planning skills, event budget management, and ability to measure event performance using data analytics, as these are critical for success in this role at TikTok.
Apply through TikTok's official career site and LinkedIn to maximize your application visibility and ensure you are considered through multiple channels.
Connect with current TikTok employees in the Global Business Solutions or SMB Marketing teams on LinkedIn, using ice breakers such as complimenting recent TikTok SMB campaigns or asking about the challenges and innovations in TikTok’s event marketing strategies.
Optimize your resume for ATS by incorporating keywords like 'event strategy,' 'multi-channel marketing,' 'SMB marketing,' 'industry events,' 'partnership management,' and 'data-driven performance measurement' to ensure your application passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, find multiple application portals, and identify LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your personal brand.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.