Job summary
Job post source
This job is directly from Later
Job overview
The Senior Webinar and Partner Marketing Manager at Later leads and scales webinar and co-marketing programs to educate the market, expand reach, and generate high-quality leads driving revenue.
Responsibilities and impact
The role involves planning and managing webinars, developing strategic co-marketing initiatives, collaborating cross-functionally on full-funnel campaigns, analyzing data for insights, continuous campaign optimization, and leading cross-team efforts to meet demand generation goals.
Compensation and benefits
The salary range is $135,000 to $150,000 with a market-based, data-driven compensation approach including bi-annual evaluations; permanent employees are eligible for various benefits plans, while contractors and freelancers are not.
Experience and skills
Candidates should have a bachelor's degree preferred, 6+ years marketing experience, 3-5+ years in webinar production and partner marketing, strong data skills, full funnel marketing experience, and a results-driven mindset; experience with data visualization and CRM tools is a plus.
Work environment and culture
Later fosters an inclusive, supportive culture with an inclusion-first mindset, unbiased hiring and pay practices, and a commitment to diversity, equity, and accessibility, promoting collaboration, agility, and high standards.
Company information
Later is a leader in social media and influencer marketing software and services, formed from the merger of Mavrck and Later, trusted by top social platforms and global brands to drive social commerce and creator partnerships.
Team overview
The role reports to the VP of Demand Generation and involves collaboration with cross-functional teams including product, sales, creative, web, and data operations to achieve marketing goals.
Job location and travel
Later has offices in Boston, Vancouver BC, Chicago, and Vancouver WA, with some remote options depending on the position.
Unique job features
This role uniquely combines strategic ownership of webinar and partner marketing programs with hands-on execution and cross-functional leadership in a fast-paced, data-driven environment.
Company overview
Later is a privately held software development company headquartered in Vancouver, BC, with a workforce of 201-500 employees. The company specializes in helping marketers create and manage social media content, providing tools for scheduling, analytics, and collaboration with creators. Later generates revenue through its subscription-based SaaS model, offering various pricing tiers based on user needs and features. The company is known for its values-driven culture and has a significant presence in the B2B media and information services sector.
How to land this job
Tailor your resume to highlight your expertise in webinar strategy and execution, emphasizing your ability to manage end-to-end webinar programs that drive lead generation and revenue growth.
Showcase your experience in partner marketing, particularly your success in developing and scaling co-marketing initiatives with strategic partners that align with Later's audience and business goals.
Apply through multiple channels such as Later's corporate career site and LinkedIn to maximize your application visibility and ensure you reach the hiring team effectively.
Connect on LinkedIn with professionals in Later's Demand Generation and Marketing teams; use ice breakers like commenting on recent webinars they've hosted or asking about the impact of their co-marketing campaigns to start a conversation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'webinar strategy,' 'partner marketing,' 'full-funnel campaigns,' 'data-driven marketing,' and 'cross-functional collaboration' to pass initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms and identify key LinkedIn contacts for networking, freeing you to focus on preparing for interviews and refining your personal brand.
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