Job summary
Job post source
This job is directly from Campari Group
Job overview
The Global Head of Marketing (VP) for House of Whiskey and Rum at Campari Group leads strategic marketing processes to drive brand activation and growth globally for the Whiskey & Rum portfolio.
Responsibilities and impact
The role involves leading global brand positioning, new product development, delivering marketing tool kits, facilitating marketing plans, managing brand community, overseeing budgets, and collaborating with internal and external stakeholders to support brand growth.
Compensation and benefits
The base salary ranges from $303,700 to $400,000 with a discretionary bonus and a generous employee benefits package.
Experience and skills
Requires minimum 12 years of brand marketing experience in the spirits industry, senior marketing experience in the Bourbon industry, proven NPD delivery, and skills in strategic thinking, brand management, consumer insight, project management, and digital marketing; fluency in English is mandatory.
Career development
The role includes leadership responsibilities and collaboration with HR to enhance marketing talent, indicating opportunities for professional growth within a global company.
Work environment and culture
Campari Group values diversity and inclusion, promotes equal employment opportunities, and supports a global, multicultural work environment with 20%+ travel.
Company information
Campari Group is a leading global branded spirits company headquartered in Milan, Italy, with over 50 premium brands, 22 plants worldwide, and a presence in over 190 markets.
Team overview
The candidate will lead a team responsible for Global Marketing, Brand PR, Brand Home, Innovation, and Customer and Channel Strategy within the House of Whiskey and Rum portfolio.
Job location and travel
The position is global with headquarters in Milan, Italy, and requires 20%+ global travel.
Application process
Applicants must apply online; third-party agencies are requested not to contact leadership directly and to use the official supplier form for future consideration.
Unique job features
This role uniquely combines strategic leadership of a premium spirits portfolio with global brand activation, innovation oversight, and cross-functional collaboration in a major international company.
Company overview
Campari Group is a leading global player in the spirits industry, known for its rich portfolio of over 50 premium and super-premium brands, including iconic names like Campari, Aperol, and Skyy Vodka. The company generates revenue through the production, marketing, and distribution of its diverse range of alcoholic beverages, leveraging both organic growth and strategic acquisitions. Founded in 1860, Campari has a storied history marked by innovation and expansion, evolving from a small Italian business into a multinational corporation with a presence in over 190 countries.
How to land this job
Position your resume to showcase your extensive leadership in brand marketing within the spirits industry, emphasizing strategic marketing, new product development, and cross-functional collaboration, particularly in Bourbon and premium lifestyle brands.
Highlight your experience managing global marketing teams, developing marketing toolkits, and driving brand activation across multiple regions, aligning with Campari Group's focus on the Whiskey and Rum portfolio.
Apply via multiple platforms including Campari Group's official corporate careers page and LinkedIn to maximize your visibility and chances of consideration for this senior role.
Connect with current marketing leaders and team members within Campari Group's House of Brands division on LinkedIn; start conversations by referencing recent brand campaigns or innovations in the spirits market or expressing admiration for their global marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'global brand positioning,' 'new product development,' 'strategic marketing processes,' 'brand activation,' and 'cross-functional teamwork' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored resume adjustments, identify all relevant application portals, and find key LinkedIn contacts to network with, saving you time and enhancing your job search effectiveness.
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