Job summary
Job post source
This job is directly from Farm Journal
Job overview
The Chief Revenue Officer (CRO) at Farm Journal leads overall revenue growth and strategic market expansion, managing key revenue-generating functions and P&L for legacy media products.
Responsibilities and impact
The CRO develops and implements revenue strategies, leads sales, marketing, customer success, and business development teams, oversees revenue forecasting and pipeline management, optimizes go-to-market strategies, collaborates with product teams, and builds strategic client relationships.
Experience and skills
Requires 10+ years senior leadership in commercial roles within data publishing, business intelligence, or SaaS, strong analytical skills, experience managing cross-functional teams, expertise in subscription and enterprise sales models, and excellent communication and negotiation skills; agricultural market knowledge is a plus.
Work environment and culture
The role offers a hybrid or remote work environment with significant travel, emphasizing a data-driven culture and compliance with industry regulations.
Company information
Farm Journal is a company focused on agricultural media and business information services, with diverse products including print, broadcast, events, and custom media.
Job location and travel
The position is based in Kansas City with hybrid office or remote options and requires 35-40% travel.
Unique job features
This role uniquely combines leadership of legacy media revenue streams with innovative data-driven product monetization and strategic market expansion in the agricultural sector.
Company overview
Farm Journal is a leading agricultural media company that provides news, information, and marketing services to the farming and agribusiness community. They generate revenue through advertising, subscriptions, and events, catering to farmers, ranchers, and agribusiness professionals. Founded in 1877, Farm Journal has a rich history of serving the agricultural sector with trusted content across multiple platforms, including print, digital, and broadcast. Their flagship publication, Farm Journal magazine, is a cornerstone of their offerings, alongside other specialized publications and digital properties.
How to land this job
Position your resume to highlight your extensive senior leadership experience driving revenue growth, managing cross-functional teams, and scaling commercial operations within data publishing, business intelligence, or SaaS industries, as emphasized by Farm Journal's Chief Revenue Officer role.
Emphasize your strategic expertise in developing and implementing company-wide commercial and revenue strategies, along with your ability to lead sales, marketing, customer success, and business development teams to meet aggressive revenue targets.
Apply through multiple channels including Farm Journal's corporate careers page and LinkedIn to maximize your visibility and chances of landing this executive role.
Connect with current Farm Journal executives or leaders in the revenue, marketing, or business development divisions on LinkedIn to gain insights and demonstrate your interest; potential ice breakers include commenting on recent Farm Journal market expansion initiatives or asking about their approach to monetizing data-driven products.
Optimize your resume for ATS by incorporating key terms from the job description such as 'revenue growth,' 'commercial strategy,' 'data monetization,' 'cross-functional leadership,' and 'P&L responsibility' to ensure your resume passes initial screenings.
Jennie Johnson's Power Apply feature can streamline your job search by customizing your resume for this role, finding all available application portals, and identifying relevant Farm Journal contacts on LinkedIn to network with, allowing you to focus on preparing for interviews and strategic networking.
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