Job summary
Job post source
This job is directly from Dave & Buster's Inc.
Job overview
The Lifecycle Marketing Manager at Dave & Buster's Inc. leads data-driven lifecycle marketing strategies to improve guest retention and engagement across brands, impacting customer experience and revenue growth.
Responsibilities and impact
The role involves strategizing and executing lifecycle marketing campaigns via email, SMS, and in-app messaging, managing CRM and CDP data, analyzing customer behavior, collaborating cross-functionally, optimizing Salesforce Marketing Cloud, and acting as an email marketing subject matter expert.
Compensation and benefits
The salary range is $72,000 to $96,000 annually, with benefits including paid time off, company holidays, medical, dental, vision insurance, 401k with company match, employee assistance programs, on-site workout facility, and exclusive discounts.
Experience and skills
Candidates should have 4-10 years of lifecycle and CRM experience, proficiency with MarTech platforms like Salesforce Marketing Cloud, skills in audience segmentation, journey building, A/B testing, strong analytical and project management skills, and preferably technical knowledge of HTML and CSS.
Work environment and culture
Dave & Buster's fosters a fun, creative, and dynamic culture focused on innovative entertainment experiences and employee engagement.
Company information
Dave & Buster's Inc. is an entertainment company dedicated to creating innovative experiences that bring joy and excitement to people of all ages, with a mission to foster fun and creativity.
Team overview
The role is part of the Growth Marketing function within the marketing department, reporting to the Senior Manager, CRM & Loyalty, and involves collaboration with brand marketing, analytics, product, technology teams, and external vendors.
Unique job features
The job offers a unique opportunity to lead lifecycle marketing across two major entertainment brands, leveraging advanced marketing technologies and data-driven strategies to enhance customer engagement and retention.
Company overview
Dave & Buster's is a restaurant and entertainment business that combines dining with arcade games, sports viewing, and event hosting. They generate revenue through food and beverage sales, game play, and special events. Founded in 1982 by David Corriveau and James "Buster" Corley, the company has grown to over 140 locations across North America. Known for its unique blend of dining and entertainment, Dave & Buster's has become a popular destination for both families and adults seeking a fun night out.
How to land this job
Position your resume to showcase your expertise in lifecycle marketing, emphasizing your ability to strategize and execute data-driven campaigns that enhance customer retention and engagement for brands like Dave & Buster's and Main Event.
Highlight your proficiency with MarTech platforms, particularly Salesforce Marketing Cloud, and your experience in managing email, SMS, and in-app marketing journeys, along with your analytical skills to interpret campaign data and optimize performance.
Apply through multiple channels including Dave & Buster's corporate careers site, LinkedIn, and reputable job boards to maximize your application visibility and increase your chances of landing an interview.
Connect with current employees in the Growth Marketing or CRM teams at Dave & Buster's on LinkedIn; start conversations by mentioning your excitement about their recent marketing campaigns or asking for advice on succeeding in the Lifecycle Marketing Manager role.
Ensure your resume is optimized for ATS by incorporating keywords such as 'lifecycle marketing,' 'CRM,' 'Salesforce Marketing Cloud,' 'customer segmentation,' 'campaign optimization,' and 'data-driven decision-making' to pass initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn connections, allowing you to focus your time on preparing for interviews and networking effectively.
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