Job summary
Job post source
This job is directly from MSH
Job overview
The Senior Social Content Strategist at MSH leads social media growth and content strategy across multiple brand verticals to expand brand reach and engagement through data-driven and authentic storytelling.
Responsibilities and impact
The role involves developing social media growth strategies, creating platform-specific playbooks, monitoring content performance, leading content ideation and campaign execution, collaborating with internal teams and partners, and guiding community engagement and influencer activations.
Experience and skills
Candidates should have 5+ years in social media strategy or digital marketing, experience scaling brand channels on platforms like Instagram and TikTok, proficiency with content creation and analytics tools, and strong storytelling and organizational skills; passion for sustainability and social impact is preferred.
Company overview
MSH (Management Sciences for Health) is a global nonprofit organization dedicated to improving health systems and outcomes in low- and middle-income countries. They make money through grants and contracts from governments, international agencies, and private foundations. Founded in 1971, MSH has a long history of working to strengthen health systems, combat infectious diseases, and improve maternal and child health. Their work involves providing technical assistance, developing innovative health solutions, and building local capacity to ensure sustainable health improvements.
How to land this job
Position your resume to showcase your expertise in developing and leading comprehensive social media growth strategies across multiple platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube, emphasizing your ability to align these strategies with brand and business objectives.
Highlight your experience with analytics and optimization by detailing your proficiency in monitoring content performance, defining KPIs, and using tools like Sprout Social, Google Analytics, and Meta Insights to deliver actionable insights that drive platform engagement and growth.
Emphasize your leadership in content direction and campaign execution, including your role in ideating seasonal campaigns, collaborating with creative teams, and maintaining a consistent brand voice across diverse audiences and platforms.
Apply through multiple channels including MSH's corporate career site and LinkedIn to maximize your application visibility and ensure your resume reaches the right recruiters and hiring managers.
Connect with current employees in MSH’s social media, creative, or marketing divisions on LinkedIn to inquire about the Senior Social Content Strategist role. Use ice breakers such as commenting on recent campaigns they have led or asking about their experience collaborating across departments, which can open meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'social media strategy,' 'content ideation,' 'platform growth,' 'analytics,' 'campaign execution,' and specific tools like 'Canva,' 'CapCut,' and 'Adobe Creative Suite' to improve your chances of passing automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate applying through multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections for networking, allowing you to focus your time on preparing for interviews and refining your personal brand.
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