Job summary
Job post source
This job is directly from Loyola Marymount University
Job overview
The Social Media Specialist at Loyola Marymount University manages and implements social media strategies to promote the university's mission and engage various stakeholders.
Responsibilities and impact
The role involves creating social content, collaborating with campus departments, analyzing social media performance, managing community engagement, scheduling content, monitoring trends, and contributing to content calendar management.
Experience and skills
Requires a Bachelor's degree or equivalent, 3+ years in social media management, strong communication skills, proficiency with social media and analytics tools, creative storytelling ability, multitasking skills, and experience with video production; higher education or nonprofit experience preferred.
Work environment and culture
The role supports LMU's mission, vision, and values, emphasizing professional, ethical conduct and outstanding customer service in a collaborative environment.
Company information
Loyola Marymount University is an educational institution focused on promoting its mission and programs through strategic communications and social media.
Team overview
The specialist reports to the Associate Director of Social Media and collaborates with Public and Media Relations, Academic Communications, and other campus stakeholders.
Unique job features
The position requires managing complex projects, supervising personnel, and utilizing advanced social media tools and strategies, with a focus on video content for platforms like TikTok and Instagram Reels.
Company overview
Loyola Marymount University (LMU) is a private Jesuit and Marymount research university located in Los Angeles, California. It offers a wide range of undergraduate, graduate, and professional programs across various fields including liberal arts, business, science, and engineering. The university generates revenue through tuition fees, research grants, and donations. Established in 1911, LMU is known for its commitment to academic excellence, social justice, and community service, and it maintains a strong emphasis on ethical leadership and global citizenship.
How to land this job
Position your resume to highlight your experience in social media strategy development, content creation across platforms like Instagram, TikTok, LinkedIn, and YouTube, and your ability to align messaging with brand voice and institutional priorities.
Emphasize skills in video production, storytelling, analytics tools such as Sprout Social and YouTube Analytics, and your experience managing multi-channel campaigns and community engagement.
Apply through Loyola Marymount University's official career page and LinkedIn, as well as any higher education job boards that list this position to maximize your application reach.
Connect with current social media or communications team members at LMU on LinkedIn; start conversations by referencing recent LMU social campaigns or asking about their experience working in higher education social media.
Optimize your resume for ATS by incorporating keywords from the job description such as 'social media management,' 'content calendar,' 'video production,' 'analytics,' and 'community engagement' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, discover multiple application portals, and identify key LMU contacts for networking, saving you time and increasing your chances of landing this role.
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