Job summary
Job post source
This job is directly from Core Education
Job overview
The Director Search Marketing at Core Education leads and scales paid media campaigns to drive student acquisition and institutional growth through strategic and data-driven marketing.
Responsibilities and impact
The role involves planning, executing, and optimizing paid search and social campaigns across multiple platforms, managing budgets, collaborating with design and enrollment teams, overseeing tracking and attribution, and providing performance reports and recommendations.
Experience and skills
Candidates need 4-6+ years in digital/performance marketing with expertise in Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Google Analytics, and campaign optimization, plus strong strategic, analytical, project management, and communication skills; higher education marketing experience and AI tool familiarity are preferred.
Work environment and culture
Core Education is a purpose-driven, high-growth public benefit corporation focused on transforming higher education through innovation and collaboration with partner institutions.
Company information
Core Education is a public benefit corporation dedicated to strengthening higher education institutions via business model transformation, shared services, data, and digital innovation.
Team overview
The Director reports to the Senior Vice President Marketing and works cross-functionally with digital, design, enrollment, technology teams, and institutional stakeholders.
Unique job features
This role offers high ownership and strategic impact in paid media marketing with opportunities to leverage emerging AI tools and advanced data automation for campaign innovation.
Company overview
Core Education is a global education company that specializes in providing innovative learning solutions and educational services. The company focuses on developing digital content, educational software, and technology-driven teaching tools to enhance learning experiences for students and educators worldwide. Core Education generates revenue through the sale of its products and services to schools, educational institutions, and government bodies. Established with a mission to transform education through technology, the company has a history of collaborating with educational experts to create impactful learning environments. Candidates should be aware of Core Education's commitment to leveraging technology to improve educational outcomes.
How to land this job
Position your resume to highlight your expertise in paid search and social media marketing, emphasizing your ability to manage six-figure budgets and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Advertising.
Focus on showcasing your skills in using advanced analytics tools such as Google Analytics, Google Tag Manager, and CRM integrations to drive data-informed decisions and campaign optimizations.
Apply through multiple platforms including Core Education's corporate career site and LinkedIn to maximize your application's visibility and increase your chances of landing an interview.
Connect with marketing team members or digital strategy leaders at Core Education on LinkedIn; start conversations by referencing recent marketing campaigns they've led or expressing enthusiasm about their use of AI tools in performance marketing.
Optimize your resume for ATS by incorporating keywords from the job description like 'paid media,' 'campaign optimization,' 'Google Ads,' 'performance marketing,' and 'AI tools for campaign optimization' to ensure your resume passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your job search process by tailoring your resume, identifying multiple application channels, and facilitating networking connections, allowing you to focus more on interview preparation and skill enhancement.
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