Job summary
Job post source
This job is directly from Lofty
Job overview
The Marketing Specialist at Lofty supports marketing plan development and execution to enhance brand presence and drive business growth in the residential real estate SaaS market.
Responsibilities and impact
The role involves planning and executing events, coordinating marketing campaigns and content, managing vendors and social media, supporting CRM and marketing automation, and collaborating across teams to align marketing initiatives.
Compensation and benefits
The position offers a base salary of $55,000–$65,000 with a 20% performance bonus, free employee medical coverage, paid time off including holidays and paternity leave, employee assistance programs, team-building activities, leadership training, 401(k) match, and company-paid life and disability insurance.
Experience and skills
Candidates should have 2+ years in B2B marketing, preferably in technology, strong social media marketing skills, CRM and marketing automation experience (HubSpot preferred), proficiency in HTML email and landing page creation, excellent communication, design skills with Canva, project management, and data handling in Excel; real estate knowledge is a plus.
Career development
Lofty offers leadership training, development journeys, coaching, and mentoring opportunities to support continuous professional growth.
Work environment and culture
The company culture is friendly, supportive, and collaborative, emphasizing teamwork, positivity, and work-life balance with a hybrid work model after onboarding.
Company information
Lofty is a high-growth global SaaS company focused on tools for residential real estate agents to manage marketing, leads, customer relationships, and teams effectively.
Team overview
The Marketing Specialist will join a collaborative marketing team working cross-functionally with sales, customer success, product teams, and external vendors.
Job location and travel
The job is based in Lofty's 17,000-square-foot headquarters in Downtown Phoenix with initial full-time in-office onboarding transitioning to a hybrid schedule.
Unique job features
The role offers unique opportunities to engage in diverse marketing activities including event marketing, vendor management, and integrated campaign execution with a strong emphasis on collaboration and creativity.
Company overview
Lofty, headquartered in Phoenix, Arizona, is an AI-powered, award-winning platform that serves the real estate industry by providing a comprehensive suite of tools designed to optimize the entire real estate journey. Originally known as Chime Technologies, the company rebranded to Lofty in November 2023. Lofty offers an all-in-one software solution that includes CRM, IDX, team management, lead generation, and marketing services, all aimed at addressing the daily challenges faced by real estate professionals. As a subsidiary of Moatable, Inc., Lofty continues to innovate with products like the LoftyWorks property management system and the Lofty Assistant, enhancing its service offerings for real estate agents and brokers globally.
How to land this job
Tailor your resume to highlight your experience in B2B marketing with a focus on technology, emphasizing skills in event planning, vendor management, and content marketing as detailed in the job description.
Showcase your proficiency with CRM and marketing automation platforms, especially HubSpot, along with your ability to create simple HTML emails and landing pages, and your social media marketing expertise.
Apply through multiple channels including Lofty's corporate careers page and LinkedIn to maximize your application visibility and chances of getting noticed.
Connect with current marketing team members or employees in related departments at Lofty on LinkedIn; use ice breakers such as commenting on recent Lofty events or campaigns, or expressing enthusiasm for their innovative SaaS solutions in real estate marketing.
Optimize your resume for ATS by incorporating key terms from the job description like 'event coordination,' 'vendor management,' 'content marketing,' 'HubSpot,' 'CRM,' and 'B2B social media marketing' to pass automated screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and suggest relevant LinkedIn contacts to network with, allowing you to focus your energy on interview preparation and skill enhancement.
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