Assistant/Associate Marketing Director, Viking Penguin Nonfiction - PRH - (Hybrid)

NEW YORK, NYPosted 19 days ago

Job summary

• Job post source

  This job is directly from Penguin Random House

• Job overview

  The Assistant/Associate Marketing Director at Viking Penguin focuses on marketing nonfiction titles, overseeing campaigns, collaborating across teams, and working closely with authors to promote books that influence culture and national conversation.

• Responsibilities and impact

  The role involves generating and executing creative marketing campaigns, coordinating digital advertising, developing social media strategies, spearheading outreach to publication partners, communicating updates to stakeholders, attending acquisition meetings, and contributing to social media accounts.

• Compensation and benefits

  The salary range is $85,000 to $93,000 with eligibility for annual profit awards or bonuses. Benefits include medical, dental, vision insurance, flexible spending accounts, 401(k), disability insurance, life insurance, commuter benefits, student loan repayment, educational assistance, and generous paid time off.

• Experience and skills

  Candidates need a minimum of 6 years of related experience in publishing, marketing, publicity, or social media, with skills in creative and strategic campaigns, digital advertising platforms, social media content creation, multitasking, organization, and communication.

• Work environment and culture

  The company values diversity and inclusion, fosters collaboration with authors and internal teams, and offers a hybrid work environment with in-office presence required at least two days a week in New York City.

• Company information

  Penguin Random House is a leading global publishing house with nearly 300 imprints, known for quality and innovation in publishing a wide range of genres and subjects for all ages.

• Team overview

  The candidate will join the Viking Penguin marketing department, working with renowned authors and managing over 100 new books annually, focusing on nonfiction imprints like Penguin Life, The Open Field, and Viking.

• Job location and travel

  The position is based in New York City with hybrid work requiring at least two days per week in-office, located at 1745 Broadway, with candidates from the tri-state area considered.

• Application process

  Applicants should apply by June 13, 2025, including a resume, and are encouraged to review the company's applicant resources and FAQs pages before applying.

• Unique job features

  This role offers the opportunity to work with high-profile authors and innovative marketing strategies including data-driven advertising and social media campaigns reaching over two million readers.

Company overview

Penguin Random House is a leading global publishing company known for producing a wide range of books across various genres, including fiction, non-fiction, and children's literature. They generate revenue primarily through book sales, both physical and digital, as well as through subsidiary rights such as film adaptations and translations. Formed in 2013 through the merger of Penguin Group and Random House, the company boasts a rich history of publishing influential and bestselling authors. Their commitment to storytelling and innovation has solidified their position as a major player in the publishing industry.

How to land this job

• Tailor your resume to highlight your experience managing creative marketing campaigns, especially in book publishing or related media, emphasizing your ability to collaborate with authors and internal teams to drive successful campaigns.

• Showcase your expertise in digital advertising platforms, social media strategy, and content creation with measurable outcomes, focusing on your skills in targeting, copywriting, and influencer outreach as described in the job responsibilities.

• Apply through multiple channels including the Penguin Random House corporate careers page and LinkedIn to maximize your application visibility and increase your chances of being noticed by recruiters.

• Connect with marketing professionals and team members within the Viking Penguin nonfiction division on LinkedIn, and when reaching out, use ice breakers such as commenting on recent book launches, expressing admiration for their campaign creativity, or asking about trends in nonfiction marketing strategies.

• Optimize your resume for ATS by incorporating keywords from the job description like 'digital advertising,' 'social media strategy,' 'creative marketing campaigns,' 'author collaboration,' and 'influencer outreach' to ensure it passes automated screenings effectively.

• Consider using Jennie Johnson's Power Apply feature which automates the application process across multiple platforms, tailors your resume to the job description, identifies relevant LinkedIn contacts for networking, and frees you to focus on preparing for interviews and further research.