Job summary
Job post source
This job is directly from Pocket FM
Job overview
The Performance Marketing Writer at Pocket FM crafts long-form ad scripts to drive app installs and user engagement, playing a key role in the company's growth through performance marketing.
Responsibilities and impact
The role involves writing 30-40 minute story scripts for social media ads, analyzing campaign data to optimize content, collaborating with marketing and creative teams, and tailoring content to U.S. audiences based on trends and data.
Compensation and benefits
The position offers a competitive salary range of $70,000 to $80,000, a benefits package, and opportunities to work in a dynamic, creative environment with room for growth.
Experience and skills
Candidates should have 3-5 years of copywriting or content creation experience focused on performance marketing and social media ads, strong data analysis skills, familiarity with platforms like Facebook, TikTok, and YouTube, and excellent communication skills; experience with audio content and iterative content optimization is preferred.
Career development
The company offers growth opportunities within a fast-growing audio content space and a collaborative environment conducive to professional development.
Work environment and culture
Pocket FM promotes a collaborative and creative work environment with a focus on innovation in audio storytelling and digital marketing.
Company information
Pocket FM is a leading audio streaming platform with over 100 million listeners, offering immersive fiction and long-form audio experiences with extensive content and creator networks.
Job location and travel
The job is based in Los Angeles with a hybrid work model combining in-office and remote work.
Unique job features
This role is unique in focusing on long-form storytelling within social media ad campaigns, combining creative narrative skills with data-driven marketing optimization.
Company overview
Pocket FM is a leading audio streaming platform that specializes in providing a wide range of audio content, including audiobooks, podcasts, and radio shows. The company generates revenue through a subscription model, offering premium content to its users, as well as through advertising partnerships. Founded in 2018, Pocket FM has rapidly grown to become a significant player in the audio entertainment industry, leveraging its extensive library and user-friendly interface to attract a diverse audience. The platform is known for its focus on regional languages, catering to a broad demographic and enhancing accessibility to audio content across different linguistic groups.
How to land this job
Position your resume to emphasize your expertise in crafting long-form ad scripts that drive user engagement and app installs, highlighting your storytelling skills tailored for social media platforms like Facebook, TikTok, and YouTube.
Focus on showcasing your experience with performance marketing metrics such as CPI, retention, completion rates, and click-through rates, and your ability to iterate content based on data-driven insights and A/B testing results.
Apply through multiple channels including Pocket FM's corporate careers page, LinkedIn job postings, and other popular job boards to maximize your visibility and chances of being noticed.
Connect with current employees or team members in Pocket FM’s marketing or content divisions on LinkedIn; start conversations by referencing recent Pocket FM campaigns or asking about how they approach storytelling in performance marketing.
Optimize your resume for ATS by incorporating keywords from the job description like 'performance marketing,' 'long-form ad scripts,' 'A/B testing,' 'content optimization,' and platform-specific terms such as 'Facebook Ads Manager' and 'TikTok Ads Manager' to ensure it passes automated screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and discover relevant LinkedIn contacts, freeing you to focus on preparing for interviews and refining your portfolio.
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