Job summary
Job post source
This job is directly from IJW Whiskey Company
Job overview
The VP of Marketing and Brand will lead IJW's national marketing efforts, overseeing brand strategy, marketing campaigns, and consumer engagement to drive brand awareness and product commercialization.
Responsibilities and impact
Responsibilities include leading brand strategy, designing marketing campaigns, overseeing product launches, managing digital marketing, analyzing consumer insights, building a marketing team, collaborating with sales, and managing the marketing budget.
Compensation and benefits
Benefits include a 401(k) with matching, health, dental, and vision insurance, health savings and flexible savings accounts, disability insurance, paid time off, a referral program, and life insurance.
Experience and skills
Candidates should have 10+ years of marketing experience, preferably in the spirits or luxury goods industries, with a proven track record in brand strategies and product launches, expertise in digital marketing, strong analytical skills, and excellent communication abilities.
Company information
IJW Whiskey Company, founded in 2017, has established a global presence with a diverse team and a strategic partnership with a major distributor, offering a range of products including bourbon and tequila.
Company overview
IJW Whiskey Company, headquartered in Louisville, Kentucky, is a dynamic and fully integrated spirits company founded in 2017. Specializing in whiskey, the company partners with five Kentucky distilleries to produce its products. IJW is known for its bespoke offerings and has compiled the largest independent library of aged whiskey. The company is expanding its operations with a new distillery in Shelbyville and has additional facilities in Danville, Kentucky. Key figures in the management team include Thomas Frisch, Dan Grunbeck, and Ari Schiff.
How to land this job
Position your resume to highlight your extensive experience in brand strategy, innovative marketing campaigns, and product launches, which are key to the VP of Marketing and Brand role at IJW Whiskey Company.
Emphasize your expertise in digital marketing, social media, and analytics, as well as your ability to lead cross-functional teams and manage budgets effectively.
Apply through multiple platforms, including IJW Whiskey Company's corporate site and LinkedIn, to maximize your chances of being noticed for this position.
Connect with individuals in the marketing division at IJW Whiskey Company on LinkedIn to inquire about the role, using ice breakers such as discussing their recent marketing initiatives or expressing your enthusiasm for their new product launches.
Optimize your resume for ATS by incorporating relevant keywords from the job description, such as 'brand strategy', 'digital marketing', and 'consumer insights', to ensure it passes through initial screenings.
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