Job summary
Job post source
This job is directly from Locala
Job overview
The Insights & Analytics Manager at Locala leads data-driven analysis and insights to support sales and account management, enhancing client targeting and campaign effectiveness in the Americas region.
Responsibilities and impact
The role involves providing market insights to sales for deal acceleration, supporting marketing content strategy, leading product demos, creating custom decks for prospects, improving sales collateral, developing post-sales measurement reports, training account managers, and building upsell recommendations.
Compensation and benefits
The position offers a base salary of $85,000-100,000 with up to $15,000 in bonuses, comprehensive medical, dental, and vision insurance mostly paid by the company, a 401k plan with company match, paid parental leave, vacation, sick time, and holidays.
Experience and skills
Candidates should have a Bachelor's degree (Master's preferred), over 3 years of experience in ad tech or digital advertising, strong media agency knowledge, client-facing experience, and advanced Excel skills handling large datasets.
Career development
Locala offers training and development opportunities in a remote-first work environment, supporting professional growth within the company.
Work environment and culture
Locala promotes an engaging company culture with a remote-first work environment and hybrid work options based in Miami for this role.
Company information
Locala is an omnichannel advertising platform founded in 2012, operating globally with over 180 employees and offices in multiple countries, specializing in AI-driven audience insights and media strategies.
Team overview
The Insights & Analytics Manager reports to the Global VP Customer Success and collaborates closely with sales, marketing, and account management teams focused on Tier 1 prospects and clients.
Job location and travel
The role is based in Miami with a preferred hybrid work schedule, supporting remote work flexibility.
Unique job features
The job features unique responsibilities in leveraging geo-spatial data and advanced analytics to drive sales and client success in a leading ad tech company.
Company overview
Locala is a global digital advertising technology company specializing in drive-to-store solutions that help brands and retailers increase in-store visits through targeted mobile campaigns. The company generates revenue by offering its proprietary platform, which leverages geolocation data and advanced analytics to deliver personalized ads and measure real-world impact for clients across industries such as retail, automotive, and quick-service restaurants. Founded in France in 2011 and formerly known as S4M, Locala has expanded internationally, establishing offices in major markets including the United States, Europe, and Asia. Notably, the company emphasizes transparency and privacy compliance in its operations, making it a trusted partner for brands seeking measurable, data-driven marketing outcomes. Locala’s innovative approach and global reach have positioned it as a leading player in location-based advertising technology.
How to land this job
Tailor your resume to highlight your experience in ad tech or digital advertising, emphasizing your client-facing roles and deep understanding of the media agency landscape, as these are key for Locala's Insights & Analytics Manager position.
Showcase your proficiency with large data sets and advanced Excel skills, along with any experience or familiarity with geo-spatial data and analytics platforms like Tableau, since these are critical for supporting sales and customer success teams.
Apply through multiple channels including Locala’s corporate careers page and LinkedIn to maximize your application visibility and chances of being noticed.
Connect with current employees in the Customer Success or Sales divisions at Locala on LinkedIn; start conversations by mentioning your interest in how Locala leverages AI for local consumer insights or by asking about their experience working on Tier 1 client strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'ad tech,' 'client-facing,' 'geo-spatial data,' 'sales enablement,' and 'Tableau training' to ensure your resume passes initial automated screenings.
Use Jennie Johnson’s Power Apply feature to automate tailoring your resume, applying through multiple job portals, and identifying LinkedIn connections to reach out to, allowing you to focus more on preparing for interviews and networking effectively.
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