Job summary
Job post source
This job is directly from Amplify
Job overview
The Manager, Core Literacy Product Marketing at Amplify leads marketing initiatives for K-8 ELA core literacy programs and professional development services, driving customer engagement and sales enablement.
Responsibilities and impact
The role involves planning product launches, understanding customer and market insights, creating marketing and sales materials, maintaining product expertise, supporting product roadmaps, and collaborating with the Professional Development team to enhance sales enablement.
Compensation and benefits
The salary range is $80,000 - $85,000 with eligibility for an annual discretionary bonus, plus a comprehensive benefits package including 401(k), health insurance, mental health options, life insurance, paid time off, parental leave, and development programs.
Experience and skills
Candidates need a Bachelor's degree or equivalent, 5+ years in marketing within education publishing or ed-tech, strong writing and editing skills, and excellent communication and coordination abilities; experience in literacy program marketing and school/district marketing is preferred.
Career development
Amplify offers access to best-in-class development programs supporting professional growth.
Work environment and culture
Amplify values diversity, equity, and inclusion, providing reasonable accommodations and fostering a supportive work environment.
Company information
Amplify is a pioneer in K-12 education since 2000, serving over 15 million students nationwide with innovative curriculum and assessment products in ELA, math, and science.
Team overview
The position reports to the Executive Director, Core Literacy Product Marketing, and works cross-functionally with Product, Content, Marketing, and Sales teams.
Application process
Applicants may need to undergo background checks and provide additional documentation as required by law; accommodations are available for disabilities upon request.
Unique job features
This role uniquely combines product marketing with sales enablement for both core literacy and professional development offerings, emphasizing data-driven strategies and multi-channel campaigns.
Company overview
Amplify is an education technology company that specializes in creating innovative digital curriculum and assessment tools for K-12 schools. They generate revenue through the sale of their educational software, professional development services, and print materials. Founded in 2000, Amplify has a significant history of transforming traditional educational practices by integrating technology to enhance learning experiences. Their products are widely used across the United States, and they are known for their commitment to improving educational outcomes through data-driven instruction and personalized learning.
How to land this job
Tailor your resume to highlight your marketing experience in education publishing or ed-tech, emphasizing your skills in product marketing, sales enablement, and campaign management for K-8 literacy programs.
Focus on showcasing your ability to develop compelling product messaging, conduct competitive analyses, and collaborate cross-functionally with product, content, marketing, and sales teams, as these are key responsibilities at Amplify.
Apply through multiple channels, including Amplify's corporate careers page and LinkedIn, to maximize your visibility and ensure your application reaches the right hiring managers.
Connect with current employees in Amplify's Core Literacy Product Marketing division on LinkedIn; start conversations with ice breakers like commenting on recent product launches, expressing enthusiasm for Amplify's mission in education, or asking about their experience working on literacy marketing campaigns.
Optimize your resume for ATS by incorporating keywords from the job description such as 'core literacy,' 'product marketing,' 'sales enablement,' 'go-to-market plans,' 'competitive analysis,' and 'cross-functional collaboration' to improve your chances of passing automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms and identify relevant LinkedIn contacts, freeing up your time to focus on meaningful networking and interview preparation.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.