Job summary
Job post source
This job is directly from Alvernia University
Job overview
The Graduate Assistant - Marketing & Communications at Alvernia University supports marketing campaigns and strategies while developing skills in content creation and project management.
Responsibilities and impact
The role involves creating content such as photography, videography, and copy for various platforms, managing ROI tracking, assisting with meetings and events, proofreading, and other marketing duties.
Experience and skills
Candidates must have a bachelor's degree in marketing, communications, or related field, be enrolled in an Alvernia graduate program with a 3.0 GPA, possess strong storytelling and communication skills, be detail-oriented, and able to work both independently and in teams.
Career development
The position offers opportunities to develop leadership, project management, media relations, graphic design, and website content skills.
Work environment and culture
The university promotes Franciscan ideals, diversity, equity, inclusion, and values service orientation, respect, intellectual curiosity, innovation, and accountability.
Company information
Alvernia University is committed to Franciscan values and equal opportunity employment, focusing on advancing diversity and inclusion.
Job location and travel
The position requires in-person attendance with availability for 20 office hours per week and some evening/weekend events.
Unique job features
The role uniquely combines marketing content creation with opportunities to engage in diverse media formats and strategic campaign analysis.
Company overview
Alvernia University is a private Franciscan institution located in Reading, Pennsylvania, offering undergraduate, graduate, and adult education programs. It generates revenue through tuition fees, grants, and donations, focusing on liberal arts, professional studies, and experiential learning. Established in 1958 by the Bernardine Sisters, it emphasizes values of service, humility, collegiality, contemplation, and peacemaking. The university is known for its commitment to community service and fostering a holistic educational environment.
How to land this job
Tailor your resume to emphasize your experience in creating diverse marketing content such as photography, videography, and copywriting, highlighting any work with social media, websites, and email campaigns relevant to Alvernia University's needs.
Showcase your skills in market research, ROI tracking, and campaign analysis to align with the Graduate Assistant role's focus on evaluating marketing effectiveness.
Apply through multiple platforms including Alvernia University's official career page, LinkedIn, and other job boards where the position is listed to maximize your application visibility.
Connect on LinkedIn with current Marketing and Communications staff at Alvernia University; start conversations by mentioning your shared interest in Franciscan values or asking about recent campaigns they have worked on to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing content,' 'campaign analysis,' 'photography,' 'videography,' 'ROI tracking,' and 'content creation' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automatically tailor your resume, identify multiple application channels, and find relevant LinkedIn connections, allowing you to focus your time on preparation and interviews.
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