Job summary
Job post source
This job is directly from IRA Financial
Job overview
The CRM Marketing Manager will manage the Salesforce platform and marketing campaigns, ensuring optimal performance and collaboration with stakeholders to drive results across various audience segments.
Responsibilities and impact
Daily responsibilities include managing the Salesforce environment, creating automated marketing campaigns, analyzing performance, customizing Salesforce settings, and providing user support.
Compensation and benefits
Benefits include health, dental, and vision insurance, a 401(k) with a 4% employer contribution, paid time off, and parental leave.
Experience and skills
Candidates should have a bachelor’s degree or equivalent experience, 5+ years in lifecycle marketing, and proven experience as a Salesforce Administrator or similar role.
Company information
IRA Financial specializes in providing financial services and solutions, focusing on retirement accounts and investment strategies.
Job location and travel
This is a remote position, with the main company location in Sioux Falls, SD.
Company overview
IRA Financial is a financial services company specializing in self-directed retirement accounts, including self-directed IRAs and solo 401(k) plans. They provide clients with the ability to invest their retirement funds in a wide range of assets beyond traditional stocks and bonds, such as real estate, precious metals, and private businesses. Founded with the mission to empower individuals with greater control over their retirement savings, IRA Financial has grown by offering educational resources and personalized services to help clients navigate the complexities of self-directed investing. The company generates revenue through account setup fees, annual maintenance fees, and transaction fees associated with managing these alternative investment accounts. Understanding the intricacies of self-directed retirement accounts and the flexibility they offer can be crucial for candidates interested in joining IRA Financial.
How to land this job
Tailor your resume to highlight your expertise in Salesforce management, emphasizing your experience with automated marketing campaigns and lifecycle marketing strategies to align with IRA Financial's needs.
Showcase your analytical skills by detailing your experience in campaign performance analysis, A/B testing, and how you've optimized marketing efforts in previous roles.
Apply through multiple platforms, including IRA Financial's corporate website and LinkedIn, to maximize your visibility and chances of being shortlisted for the position.
Connect with professionals in the marketing division at IRA Financial on LinkedIn to gain insights about the company culture and the specific skills they value, using ice breakers like asking about their favorite project or recent marketing initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Salesforce', 'automated journeys', 'campaign performance', and 'data quality management' to improve your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, ensuring that your resume is tailored, and you can efficiently manage your job search without getting overwhelmed.
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