Job summary
Job post source
This job is directly from TEGNA
Job overview
The Director of Sales at TEGNA leads the station's sales strategy to exceed revenue goals and grow top line revenue across multiple platforms, playing a key role in driving business growth.
Responsibilities and impact
The Director of Sales is responsible for building and executing sales strategies, managing and developing a high-performing sales team, pricing and forecasting inventory, collaborating with various departments to create revenue opportunities, maintaining client relationships, and representing the station in industry functions.
Compensation and benefits
TEGNA offers comprehensive benefits including medical, dental, vision, fertility, surrogacy, adoption assistance, disability, life insurance, a 401(k) plan with company match, free virtual doctor and therapy sessions, paid time off, and paid holidays.
Experience and skills
Candidates must have 10+ years in TV sales with 3-5 years in broadcast TV sales leadership, knowledge of marketing solutions including OTT/CTV, political advertising sales experience, strong team management skills, strategic thinking, excellent communication, and CRM experience including Salesforce.
Work environment and culture
TEGNA values diversity and inclusion, fostering a collaborative culture and providing reasonable accommodations for individuals with disabilities.
Company information
TEGNA Inc. operates 64 TV stations across 51 U.S. markets, reaching over 100 million people monthly through various media platforms, focusing on local news and services.
Application process
Applicants should be aware that only official TEGNA recruiters or hiring managers will contact them from TEGNA email domains; caution is advised against fraudulent communications.
Unique job features
The role involves regular travel and attendance at sales-related events after business hours, with a focus on innovative sales strategies across linear, streaming, and digital platforms.
Company overview
TEGNA Inc. is a media company that operates television stations and digital media properties across the United States. They generate revenue primarily through advertising sales, subscription fees, and digital marketing services. Founded in 2015 after Gannett Company split into two entities, TEGNA has grown to become one of the largest independent television station groups in the country. The company is known for its commitment to local journalism and innovative digital content, making it a significant player in the media landscape.
How to land this job
Position your resume to emphasize leadership in sales strategy development and execution, highlighting experience in driving revenue growth across linear, streaming, and digital platforms relevant to TEGNA's business model.
Highlight your track record in recruiting, developing, and managing high-performing sales teams, showcasing your ability to foster a positive and inclusive culture aligned with TEGNA’s values.
Apply through multiple channels including TEGNA’s corporate careers site and LinkedIn to maximize your application’s visibility and ensure it reaches the right hiring managers.
Connect with current sales leaders or employees within TEGNA’s sales division on LinkedIn; use ice breakers like complimenting recent sales initiatives, asking about their experience working with multi-platform sales strategies, or inquiring about how they see the future of broadcast and digital sales evolving at TEGNA.
Optimize your resume for ATS by incorporating keywords from the job description such as “sales strategy,” “broadcast TV sales leadership,” “digital solutions,” “OTT/CTV,” “CRM,” and “Salesforce” to ensure your resume passes automated screenings.
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