Job summary
Job post source
This job is directly from Canva
Job overview
The Global Head of Business Marketing at Canva leads the business marketing organization to drive workplace adoption and enterprise growth through Canva for Teams, impacting the company's revenue and brand presence globally.
Responsibilities and impact
The role involves leading a large marketing team, developing and executing B2B marketing strategies, driving marketing-sourced pipeline targets, collaborating across functions, building scalable marketing systems, and fostering a high-performance, inclusive culture.
Compensation and benefits
The position offers a salary range of $303,000 to $405,000, equity packages, health benefits, a 401(k) plan with company contributions, inclusive parental leave, a wellbeing allowance, and flexible leave options.
Experience and skills
Candidates should have proven leadership experience managing 50-100+ people, expertise in demand generation and product marketing in B2B contexts, success in driving revenue growth, strong technical marketing skills, and experience in cross-functional leadership and mentoring.
Career development
The job emphasizes mentoring marketing leaders and fostering a collaborative culture, suggesting opportunities for leadership growth and professional development within a large, global company.
Work environment and culture
Canva promotes a flexible work environment with a focus on wellbeing, inclusion, fairness, and a culture of connectivity and fun.
Company information
Canva is a global design platform with offices in Sydney, San Francisco, and Austin, serving over 200 million users and 95% of Fortune 500 companies, known for innovation in design technology.
Team overview
The candidate will lead a complex organization of about 50-100 people across multiple functions and geographies, working closely with consumer marketing and product teams.
Job location and travel
The flagship office is in Sydney, Australia, with hubs in San Francisco and Austin; the company offers flexible work arrangements including remote options.
Application process
Applications are accepted with pronouns and accommodation requests noted; interviews are conducted virtually; Canva values diverse skills and backgrounds.
Unique job features
This role uniquely combines leadership of a large global marketing team with strategic influence over enterprise growth and brand narrative, supported by sophisticated marketing technology and processes.
Company overview
Canva is an Australian graphic design platform founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. It offers a user-friendly interface for creating a wide range of visual content, including social media graphics, presentations, posters, and more, using a drag-and-drop format and a vast library of templates, images, and fonts. Canva generates revenue through a freemium model, offering basic services for free while charging for premium features and subscriptions. The company has seen rapid growth and significant investment, becoming a key player in the design software industry.
How to land this job
Position your resume to highlight leadership experience managing large teams of 50-100+ people and your expertise in B2B business marketing, focusing on demand generation and product marketing within enterprise contexts.
Emphasize your success in driving marketing-sourced pipeline and revenue growth, your technical skills in marketing technology, attribution modeling, and funnel optimization, and your ability to translate complex product capabilities into compelling market positioning.
Apply through multiple channels including Canva's corporate careers site and LinkedIn to maximize your chances of visibility and consideration for the Global Head of Business Marketing role.
Connect with current employees in Canva's marketing and enterprise divisions on LinkedIn to inquire about the role and company culture; effective ice breakers include commenting on Canva's recent enterprise growth milestones or asking about the integration of consumer and business marketing strategies at Canva.
Optimize your resume for ATS by incorporating keywords such as 'demand generation,' 'B2B marketing,' 'pipeline growth,' 'marketing technology,' 'attribution modeling,' and 'enterprise marketing leadership' to ensure it passes initial screening algorithms.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant Canva contacts for networking, allowing you to focus your energy on preparing for interviews and strategic networking.
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