Job summary
Job post source
This job is directly from The Health Management Academy
Job overview
The Sr. Product Marketing Manager at The Health Management Academy will lead product marketing strategies and initiatives to enhance brand awareness and drive organizational growth within the healthcare sector.
Responsibilities and impact
The role involves developing and executing marketing strategies, collaborating with various departments, analyzing campaign outcomes, managing brand communications, and optimizing marketing efficiencies to achieve lead generation and revenue goals.
Compensation and benefits
The starting salary ranges from $130,000 to $140,000 per year, with benefits including health, dental, and vision insurance, 401(k) matching, paid time off, and various non-monetary support programs.
Experience and skills
Candidates should have a bachelor's degree in marketing or related fields, at least 8 years of strategic marketing experience, healthcare industry knowledge, strong communication skills, and proficiency in SEO and content marketing.
Career development
Opportunities for professional growth include participation in learning and development programs, coaching for working parents, and access to financial and legal support services.
Work environment and culture
The company promotes a member-centric, creative, and collaborative work environment focused on industry transformation and leadership development.
Company information
The Health Management Academy connects health system leaders to tackle industry challenges and foster innovation, emphasizing peer networking and strategic partnerships.
Team overview
The specific team dynamics and size are not detailed, but the role involves cross-functional collaboration with various departments.
Job location and travel
The job location details are not specified, but it is primarily a sedentary position with potential remote work options.
Unique job features
The position offers unique opportunities to influence top leaders in healthcare through innovative marketing strategies and thought leadership initiatives.
Company overview
The Health Management Academy is a prominent organization that provides research, insights, and educational resources to healthcare executives. They generate revenue through membership fees, consulting services, and educational programs aimed at top-tier health system leaders. Founded in 1998, the Academy has a rich history of fostering collaboration and innovation among healthcare providers, focusing on improving the quality and efficiency of healthcare delivery. Their offerings include leadership development, peer learning opportunities, and strategic advisory services, making them a key player in shaping the future of healthcare management.
How to land this job
Position your resume to highlight your expertise in strategic marketing, content development, and SEO strategies, as these are critical for the Sr. Product Marketing Manager role at The Health Management Academy.
Emphasize your experience in healthcare marketing, your ability to create and implement multi-channel campaigns, and your strong analytical skills in evaluating campaign effectiveness.
Apply through multiple channels, including The Health Management Academy's corporate site and LinkedIn, to maximize your exposure and chances of landing the position.
Connect with professionals in the marketing division at The Health Management Academy on LinkedIn, and consider ice breakers like discussing recent healthcare marketing trends or asking about their experience with THMA's initiatives.
Optimize your resume for ATS systems by incorporating specific keywords from the job description, such as 'product marketing strategy,' 'SEO,' and 'thought leadership,' to enhance your visibility in applicant tracking systems.
Utilizing Jennie Johnson's Power Apply feature can streamline your application process, ensuring your resume is tailored and optimized for each application, allowing you to focus on other aspects of your job search.
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