Job summary
Job post source
This job is directly from Gilman School
Job overview
The Digital Content Manager at Gilman School leads digital storytelling by creating compelling visual and written content to capture the school's community and values across multiple platforms.
Responsibilities and impact
The role involves capturing photos and videos of school events, producing short-form video content, managing social media calendars, monitoring analytics, updating the website, leading digital advertising, and collaborating across departments to support marketing initiatives.
Compensation and benefits
The position offers a salary range of $60,000 to $70,000 with a comprehensive benefits package including medical, dental, vision, life insurance, disability coverage, and a 403(b) retirement plan with employer match, plus paid vacation and sick leave.
Experience and skills
Candidates need 3-5 years of experience in digital content creation or marketing, a relevant bachelor's degree, advanced photography and videography skills, proficiency in digital marketing tools, Adobe Creative Suite, CMS platforms, and strong storytelling and communication skills; experience in independent schools or nonprofits is a plus.
Work environment and culture
Gilman School offers a supportive environment valuing health, wellness, work-life balance, and professional development, with a dynamic school setting and collaborative team culture.
Company information
Gilman School is an independent school focused on education and community engagement, emphasizing storytelling and digital media to represent its values and activities.
Team overview
The Digital Content Manager reports to the Director of Marketing and Communications and works collaboratively with various departments including Enrollment, Advancement, Athletics, and academics.
Job location and travel
This is a full-time, on-campus position at Gilman School with standard daytime hours and occasional evening or weekend event coverage.
Unique job features
The role is distinguished by its focus on high-volume, high-quality visual storytelling across diverse digital platforms, including emerging social media formats and AI tools for enhanced storytelling.
Company overview
Gilman School is a prestigious independent all-boys college preparatory school located in Baltimore, Maryland. Established in 1897, it provides education from kindergarten through 12th grade, focusing on a holistic approach that combines rigorous academics, athletics, and character development. The school generates revenue primarily through tuition fees, donations, and endowments. Gilman is known for its strong alumni network and commitment to fostering leadership and community service among its students, making it a respected institution in the field of education.
How to land this job
Position your resume to emphasize your expertise in digital content creation, including photography, videography, and storytelling across multiple platforms, showcasing your ability to capture dynamic school environments as described in the job.
Highlight your proficiency with digital marketing tools such as Google Ads, SEO strategies, social media advertising, and analytics platforms like Google Analytics, as well as your experience with Adobe Creative Suite and CMS platforms like WordPress or FinalSite.
Apply through multiple channels including the Gilman School corporate careers page and LinkedIn to maximize your application visibility and chances of being noticed.
Connect with current marketing and communications staff at Gilman School on LinkedIn, using ice breakers such as commenting on recent school events or digital campaigns they have shared, or expressing your enthusiasm for contributing to the school's storytelling mission.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital content creation,' 'social media management,' 'SEO,' 'Google Analytics,' 'Adobe Creative Suite,' and 'storytelling,' ensuring your resume passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailoring your resume, identifying the best application portals, and finding LinkedIn connections to network with, allowing you to focus your time on preparing for interviews and refining your portfolio.
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