Job summary
Job post source
This job is directly from Local Marketing, Inc.
Job overview
The Director of Marketing at Local Marketing, Inc. is a strategic leader responsible for overseeing paid advertising initiatives to drive measurable client results and lead the marketing team.
Responsibilities and impact
The role involves managing and mentoring the paid media team, developing and optimizing paid advertising strategies, overseeing client onboarding, leading client growth and upsell efforts, and providing high-level account oversight for complex campaigns.
Experience and skills
Candidates should have 7+ years in digital marketing with expertise in paid advertising platforms like Google Ads and Facebook Ads, strong leadership and communication skills, experience managing large budgets, and a strong analytical mindset.
Unique job features
This role uniquely combines hands-on campaign execution with strategic leadership and client-facing responsibilities, emphasizing team development and advanced reporting systems.
Company overview
Local Marketing, Inc. is a marketing agency specializing in providing tailored digital marketing solutions to small and medium-sized businesses. The company generates revenue by offering services such as search engine optimization (SEO), social media management, pay-per-click advertising, and website design to help clients enhance their online presence and drive customer engagement. Established with a focus on supporting local businesses, it has built a reputation for delivering personalized strategies that align with clients' unique goals. Candidates should note its emphasis on community-focused marketing and its adaptability to evolving digital trends.
How to land this job
Position your resume to showcase your leadership in managing paid media teams, emphasizing your ability to train, mentor, and eliminate execution bottlenecks as outlined by Local Marketing, Inc.'s Director of Marketing role.
Highlight your strategic expertise in paid advertising platforms such as Google PPC, Facebook Ads, GA4, and GTM, and your proficiency in developing performance strategies and optimization techniques including budget management and campaign auditing.
Apply through multiple platforms including Local Marketing, Inc.'s corporate website and LinkedIn to maximize your visibility and ensure your application reaches the right hiring teams.
Connect with current employees in the marketing or paid media divisions at Local Marketing, Inc. on LinkedIn; use ice breakers like commenting on recent company campaigns, asking about their experience with the Paid Advertising Playbook, or inquiring about how they stay updated on industry trends.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid media platforms,' 'budget pacing,' 'campaign optimization,' 'team leadership,' and 'performance dashboards' to ensure your resume passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and discover LinkedIn connections to network with, allowing you to focus more on interview preparation and skill enhancement.
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