Job summary
Job post source
This job is directly from Tulane University
Job overview
The Email Marketing Specialist at Tulane University manages and develops email communications to support the university's marketing and communication strategies, playing a key role in campaign execution and analytics.
Responsibilities and impact
The specialist will develop and manage email campaigns, conduct A/B testing, document processes, deploy marketing automation, provide analytics reports, and serve as the primary contact for emergency email communications requiring availability outside standard hours.
Experience and skills
Requires a Bachelor's degree in marketing or related field, two years of email marketing experience, proficiency with Emma or similar platforms, knowledge of HTML/CSS, A/B testing experience, and familiarity with digital accessibility and compliance laws.
Company information
Tulane University is an educational institution focused on comprehensive marketing and communication strategies.
Job location and travel
This is a remote position based in the United States with potential requirements for availability outside standard business hours.
Unique job features
The role uniquely involves being the primary contact for emergency email communications, including urgent alerts, requiring flexibility to work outside normal hours.
Company overview
Tulane University is a prestigious private research institution located in New Orleans, Louisiana, known for its strong emphasis on interdisciplinary scholarship and community engagement. It generates revenue through tuition, research grants, and donations, and offers a wide range of undergraduate, graduate, and professional programs. Founded in 1834 as a medical college, Tulane has evolved into a comprehensive university with notable programs in law, business, and public health. The university is also recognized for its commitment to public service and its significant contributions to research and innovation.
How to land this job
Tailor your resume to highlight your proficiency with the Emma email marketing platform or similar systems, emphasizing your hands-on experience managing email campaigns and marketing automation.
Showcase your expertise in A/B testing, HTML/CSS basics, and your knowledge of digital accessibility standards and email compliance laws such as CAN-SPAM and FERPA, as these are critical for this role.
Apply through multiple channels including Tulane University's official careers page, LinkedIn, and other job boards where the position is posted to maximize your chances of visibility.
Connect with current employees in the University Communications and Marketing division at Tulane University on LinkedIn; a good ice breaker might be asking about their approach to emergency email communications or recent campaign successes.
Optimize your resume for ATS by incorporating keywords from the job description such as 'email marketing', 'Emma platform', 'A/B testing', 'HTML/CSS', 'digital accessibility', and 'marketing automation' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn contacts to network with, saving you valuable time and increasing your chances of landing the role.
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