Job summary
Job post source
This job is directly from Nufarm
Job overview
The Brand Marketing Manager at Nufarm leads portfolio brand marketing for US Specialty Crop and Vegetation Management segments, driving awareness and growth through strategic go-to-market initiatives.
Responsibilities and impact
The role involves managing brand positioning, collaborating with sales and technical teams, conducting customer and market analysis, developing marketing plans, leading product launches, supporting sales with training and campaigns, and providing pricing and business analysis.
Compensation and benefits
The base salary ranges from $100,000 to $150,000 depending on geographic location, with additional compensation forms and a full range of medical, financial, and other benefits.
Experience and skills
Candidates should have a bachelor's degree in Science, Agribusiness, Marketing, or Agronomy, with 10+ years in product or marketing management; agriculture or crop protection experience and familiarity with marketing models are preferred.
Work environment and culture
Nufarm values diversity, inclusion, and a supportive environment, emphasizing equal opportunity and merit-based employment decisions.
Company information
Nufarm is a global agricultural company providing crop protection products and support to growers worldwide, focusing on fighting disease, weeds, and pests to increase crop yields.
Team overview
The Brand Marketing Manager reports to the VP, Customer & Brand Marketing for North America and works closely with sales, technical, procurement, and demand planning teams.
Job location and travel
The position is based in Morrisville, NC, with no specific mention of remote work or travel requirements.
Unique job features
The role uniquely integrates cross-functional leadership, use of Salesforce for sales and marketing coordination, and detailed market intelligence gathering to optimize brand growth.
Company overview
Nufarm is a leading agricultural chemical company specializing in the production and distribution of crop protection products, including herbicides, insecticides, and fungicides. Founded in 1956 in Melbourne, Australia, Nufarm has grown to operate in over 100 countries, serving farmers with innovative solutions to improve crop yields and quality. The company generates revenue through the sale of its chemical products to agricultural businesses and farmers worldwide. Notably, Nufarm has a strong focus on research and development, continually investing in new technologies to address evolving agricultural challenges.
How to land this job
Tailor your resume to highlight your experience in brand marketing management, especially within agriculture, crop protection, or related industries, emphasizing your ability to develop go-to-market strategies and collaborate cross-functionally.
Focus on showcasing skills in customer analytics, market intelligence gathering, and using tools like Salesforce to manage sales and marketing activities, as these are key to the Brand Marketing Manager role at Nufarm.
Apply through multiple channels including Nufarm's corporate careers page and LinkedIn to maximize your application visibility and ensure you don't miss any openings or updates.
Connect on LinkedIn with current employees in Nufarm’s Customer & Brand Marketing division or related sales teams; use ice breakers like commenting on recent product launches, industry trends, or expressing genuine interest in their role and the company’s impact on agriculture.
Optimize your resume for ATS by incorporating keywords from the job description such as 'go-to-market strategies,' 'customer analytics,' 'portfolio brand marketing,' 'Salesforce,' and 'market intelligence' to improve your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application platforms, and find relevant LinkedIn connections, allowing you to focus your energy on interview preparation and networking.
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