Job summary
Job post source
This job is directly from MoneyGram.
Job overview
The Director, Performance Creative at MoneyGram leads growth-focused content creation across multiple channels to drive business growth and oversees a team of creatives and vendors.
Responsibilities and impact
The role involves owning creative strategy and execution for growth channels, building and scaling a creative team, developing a scalable production engine using data and AI, partnering with marketing teams to translate data into creative plans, establishing workflows, running creative experiments, and leveraging AI tools to enhance efficiency.
Experience and skills
Requires 10-15 years in marketing, brand, creative, or content with experience in paid social, CRM, or field marketing; leadership skills managing creators and vendors; familiarity or willingness to use AI creative tools and analytics platforms; and ability to work in fast-paced environments with hybrid or remote options in US or UK.
Work environment and culture
MoneyGram is rebuilding with a startup mindset focused on speed, smart growth, customer obsession, and bold innovation within a global fintech leader.
Company information
MoneyGram is a global leader in cross-border payments with a strong brand, extensive infrastructure in 200+ countries, and backing from private equity firm Madison Dearborn Partners, currently undergoing a major growth and transformation phase.
Team overview
The candidate will lead a growing team of designers, editors, and creators and manage a network of vendors and freelancers, collaborating closely with Growth, CRM, and Field Marketing teams.
Job location and travel
Primary location is Dallas, Texas, USA, with virtual work options and openness to hybrid or remote work across compatible US or UK time zones.
Application process
The hiring process includes an initial screening call, subject matter interview, technical task interview, and a final cultural fit assessment.
Unique job features
The role emphasizes innovative use of AI and automation in creative production, a strong focus on performance marketing, and the opportunity to set creative standards in fintech.
Company overview
MoneyGram International Inc. is a global leader in cross-border P2P payments and money transfers, offering services in over 200 countries and territories. The company generates revenue through transaction fees and foreign exchange margins, primarily serving individuals and businesses needing fast, secure, and reliable financial transactions. Founded in 1940, MoneyGram has evolved significantly, embracing digital transformation with its MoneyGram Online platform and partnerships in blockchain technology to enhance efficiency. Candidates should note its focus on innovation and commitment to financial inclusion worldwide.
How to land this job
Position your resume to highlight leadership in creative strategy, especially in paid social, CRM, and field marketing channels, to align with MoneyGram's focus on growth-driven content.
Emphasize your experience building and scaling creative teams and production workflows, showcasing your ability to manage vendors, freelancers, and cross-functional collaboration.
Apply through multiple channels including MoneyGram's corporate careers site and LinkedIn to maximize your application's visibility and reach.
Connect with current MoneyGram marketing or growth team members on LinkedIn, using ice breakers like commenting on recent MoneyGram campaigns or asking about their experience working with performance creative teams.
Optimize your resume for ATS by integrating keywords from the job description such as 'creative strategy,' 'paid social,' 'CRM,' 'performance data,' 'AI creative tools,' and 'creative production workflows' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume customization, multi-channel application submissions, and LinkedIn networking outreach, freeing you to focus on interview preparation and skill sharpening.
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