Job summary
Job overview
The Director of Product Marketing at Fuel Cycle will lead the go-to-market strategy and product marketing efforts for the AI-powered Research Engine, driving engagement and growth through innovative marketing initiatives.
Responsibilities and impact
The role involves crafting go-to-market strategies, developing messaging and content, enabling sales teams, analyzing market trends, and ensuring alignment with customer needs to drive product adoption and revenue growth.
Compensation and benefits
The position offers a base salary between $150,000 and $160,000, plus bonuses, along with comprehensive benefits including health insurance, 401k match, flexible work schedule, and various perks.
Experience and skills
Candidates should have over 6 years of experience in enterprise software product marketing, strong communication skills, and a customer-centric approach, with familiarity in AI or SaaS being preferred.
Career development
Opportunities for professional growth include leadership roles and involvement in innovative product marketing strategies within a fast-paced environment.
Work environment and culture
Fuel Cycle values diversity, equity, and inclusion, fostering a collaborative and innovative work culture recognized by multiple awards for its leadership and workplace environment.
Company information
Fuel Cycle accelerates decision intelligence for brands by enabling them to capture and act on insights through its Research Engine, which powers leading insight communities.
Team overview
The candidate will work collaboratively with sales, marketing, solution consulting, and product teams, integrating efforts across major functional units.
Job location and travel
The position is hybrid, requiring in-office presence three days a week for those within a 25-mile radius of the LA or NY headquarters.
Application process
Interested applicants should contact hr@fuelcycle.com for accommodations during the application process and follow standard application procedures as outlined in the job posting.
Unique job features
The role offers unique opportunities to work with cutting-edge AI technologies and contribute to innovative marketing strategies that differentiate Fuel Cycle in the market.
Company overview
Fuel Cycle is a leading market research platform that helps businesses gather and analyze consumer insights through a combination of online communities, mobile research, and social listening. They generate revenue by providing subscription-based access to their comprehensive suite of research tools and services, catering to various industries including retail, healthcare, and technology. Founded in 2005, Fuel Cycle has evolved from a community insights provider to a robust research ecosystem, integrating advanced analytics and AI to deliver actionable data for strategic decision-making.
How to land this job
Position your resume to showcase your expertise in product marketing, particularly in crafting go-to-market strategies and driving adoption of innovative technologies, which are essential for the Director, Product Marketing role at Fuel Cycle.
Emphasize your experience in developing compelling messaging and content that resonates with diverse audiences, as well as your ability to simplify complex solutions, which aligns with the job's focus on creative messaging and content innovation.
Apply through various channels, including Fuel Cycle's corporate site and LinkedIn, to maximize your chances of being noticed for this position.
Connect with professionals in the product marketing division at Fuel Cycle on LinkedIn to gather insights about the role; potential ice breakers could include discussing recent product launches or asking about the team's approach to market challenges.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'product marketing strategy,' 'sales enablement,' and 'market insights,' to enhance your visibility during the application process.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, ensuring your resume is tailored, connections are identified, and applications are submitted through the most effective channels, allowing you to focus your time on networking and preparing for interviews.
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