BIGO

Senior Sales Manager, Digital Advertising

PALO ALTO, CAPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from BIGO

  • Job overview

    The Senior Sales Manager for Digital Advertising at BIGO will lead the development and management of performance ad resellers and agency partners to achieve sales revenue targets.

  • Responsibilities and impact

    Daily responsibilities include analyzing sales leads, developing key accounts, identifying new business opportunities, understanding market trends, conducting industry analysis, overseeing client payments, and collaborating with internal teams for product improvements.

  • Experience and skills

    Candidates should have over 5 years of experience in ad sales or digital marketing, strong expertise in mobile advertising, an established network in relevant industries, and a deep understanding of performance advertising models.

Company overview

BIGO Technology is a fast-growing tech company specializing in video-based social media platforms and live streaming services. Founded in 2014 and headquartered in Singapore, BIGO operates popular apps like BIGO LIVE and Likee, which generate revenue through in-app purchases, virtual gifts, and advertising. The company has rapidly expanded its global footprint, leveraging advanced AI technology to enhance user experience and engagement. Acquired by JOYY Inc. in 2019, BIGO continues to innovate in the digital content space, making it a dynamic workplace for tech enthusiasts.

How to land this job

  • Position your resume to highlight your extensive experience in ad sales and digital marketing, emphasizing your success in managing performance ad resellers and agency partnerships to meet sales targets.

  • Detail your analytical skills and ability to convert sales leads, showcasing examples of key account development in relevant industries such as e-commerce and mobile apps.

  • Apply through various channels, including BIGO's corporate website and LinkedIn, to maximize your chances of securing an interview for this role.

  • Connect with professionals in the digital advertising division at BIGO on LinkedIn to gain insights about the position and the company culture.

  • Use ice breakers such as discussing recent trends in digital advertising or asking about their experience with specific performance advertising models.

  • Optimize your resume for ATS by incorporating keywords from the job description, such as 'performance advertising', 'CPC', and 'programmatic DSP', to ensure it passes initial screenings.

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