Job summary
Job post source
This job is directly from The Bridger Group
Job overview
The Marketing Strategist role at The Bridger Group involves leading recruitment marketing efforts and enhancing brand recognition to drive leads and conversions.
Responsibilities and impact
The candidate will lead social strategy on platforms like LinkedIn, manage advertising campaigns, develop recruitment marketing strategies, and work to improve brand reach and customer connections.
Experience and skills
A bachelor's degree in marketing or related field and proven experience as a Brand Manager or Associate Brand Manager are required, along with skills in social and email marketing and the ability to manage multiple projects.
Work environment and culture
The role is based in the Grand Rapids, Michigan office and is not remote, indicating an on-site work environment.
Job location and travel
The position is located in the Grand Rapids, Michigan office and requires on-site presence.
Company overview
The Bridger Group is a prominent real estate firm specializing in commercial property management, leasing, and investment services. They generate revenue through property management fees, leasing commissions, and investment returns. Established in the early 2000s, the company has grown significantly, expanding its portfolio to include high-profile commercial properties across various regions. Their commitment to innovative solutions and client-centric approaches has positioned them as a leader in the real estate industry.
How to land this job
Position your resume to highlight your experience in social strategy development, particularly on LinkedIn and other platforms, emphasizing recruitment marketing successes.
Focus on showcasing your skills in brand recognition, reputation management, and executing advertising campaigns that drive leads and conversions.
Demonstrate your ability to manage multiple projects simultaneously and your hands-on experience with social and email marketing tools and strategies.
Apply through multiple channels such as The Bridger Group's corporate website, LinkedIn job postings, and relevant job boards to maximize your exposure.
Connect with current marketing professionals at The Bridger Group on LinkedIn, using ice breakers like commenting on recent company campaigns or asking about their approach to recruitment marketing strategies.
Optimize your resume for ATS by including keywords from the job description such as 'brand manager,' 'social strategy,' 'recruitment marketing,' 'lead generation,' and 'email marketing' to ensure your resume passes initial screenings.
Jennie Johnson's Power Apply feature can automate tailoring your resume, finding all application portals, and identifying LinkedIn contacts to network with, saving you valuable time and increasing your chances of landing the role.
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