Job summary
Job post source
This job is directly from BetterUp Inc.
Job overview
The Senior Product Marketing Manager at BetterUp leads go-to-market strategies for human transformation platform products, driving messaging, positioning, and revenue growth.
Responsibilities and impact
The role includes building GTM strategies, developing buyer personas, managing product launches, enabling sales teams, monitoring business metrics, and collaborating with product and growth teams to drive product and market success.
Compensation and benefits
The base salary ranges from $142,000 to $225,000 depending on location, with additional benefits like BetterUp coaching, medical/dental/vision insurance, flexible PTO, volunteer days, learning stipends, and 401(k) options.
Experience and skills
Candidates should have deep expertise in B2B SaaS HR tech marketing, experience targeting enterprise C-level buyers, strong communication skills, and a passion for AI and human transformation.
Career development
BetterUp offers personal coaching, development plans, and a supportive management team to foster career growth and learning opportunities.
Work environment and culture
BetterUp promotes a soulful, inventive culture focused on human transformation, personal growth, and a fulfilling work environment with a strong emphasis on diversity and belonging.
Company information
BetterUp is a company focused on human transformation through its science-backed digital platform, offering coaching and development services to individuals and organizations.
Team overview
The candidate will join BetterUp's innovative Product Marketing team, collaborating cross-functionally to influence product and GTM strategies.
Job location and travel
The role offers location-based salary adjustments with options for various New York locations; remote work details are not specified.
Application process
Applicants are encouraged to apply directly, with privacy protections in place and support available for questions about personal data handling.
Unique job features
The job is distinguished by unique benefits like personal coaching for employees and their families, a focus on soulful storytelling, and involvement in cutting-edge AI and human transformation initiatives.
Company overview
Motive Software is a technology company specializing in developing innovative software solutions aimed at improving operational efficiency for businesses across various industries, including logistics, transportation, and construction. The company generates revenue through its software-as-a-service (SaaS) model, offering subscription-based access to its platform, which integrates tools like fleet management, compliance tracking, and data analytics. Founded in 2013 as KeepTruckin, the company rebranded to Motive in 2022 to reflect its broader mission of powering the physical economy. Its solutions leverage AI and IoT technologies to optimize workflows and enhance productivity, making it a leader in its sector.
How to land this job
Position your resume to highlight your experience in building GTM strategies, messaging, and product launches specifically in B2B SaaS HR tech or science-backed digital platforms, as this aligns closely with Motive Software's focus on human transformation technology.
Emphasize your skills in persona research, competitive intelligence, storytelling, and cross-functional collaboration, showcasing your ability to influence both product and GTM strategy and to support sales enablement effectively.
Apply through multiple channels including Motive Software's official corporate career site and LinkedIn to maximize your application visibility and increase your chances of getting noticed.
Connect with current employees in the Product Marketing or Human Transformation divisions at Motive Software on LinkedIn; use ice breakers like commenting on recent product launches, asking about their experience with the company culture, or inquiring how they approach storytelling in this innovative space.
Optimize your resume for ATS by incorporating keywords from the job description such as 'GTM strategy,' 'persona research,' 'product launches,' 'B2B SaaS,' 'competitive intelligence,' and 'sales enablement' to ensure it passes initial screenings effectively.
Use Jennie Johnson's Power Apply feature to automate the tailoring of your resume, identify the best application platforms, and discover relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking.
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