Job summary
Job post source
This job is directly from PerkinElmer
Job overview
The VP, Marketing at PerkinElmer leads the global marketing function to enhance brand visibility, generate leads, and support sales across Analytical Instrumentation and Customer Enablement businesses, driving measurable business impact.
Responsibilities and impact
The role involves leading a global marketing team, developing multi-channel campaigns, optimizing lead generation and qualification, managing field marketing and sales enablement, overseeing digital marketing and e-commerce strategies, gathering customer insights, and managing marketing performance and budget.
Experience and skills
Requires a bachelor's degree in Marketing, Business, or related field; MBA preferred; at least 10 years of progressive B2B marketing leadership experience in scientific instrumentation, diagnostics, or life sciences; strong digital marketing, lead generation, and product marketing skills; leadership and communication abilities; willingness to travel up to 30%.
Company information
PerkinElmer is a global analytical services and solutions provider serving biopharma, food, environmental, safety, and applied markets with a broad portfolio of instruments and services, operating since 1937 with over 5,000 employees in more than 35 countries.
Job location and travel
Remote position based on the US East Coast with travel requirements up to 30%.
Unique job features
The role uniquely combines strategic vision with hands-on leadership, overseeing a comprehensive marketing spectrum including digital transformation and e-commerce platform development to drive growth and customer engagement.
Company overview
PerkinElmer is a global corporation specializing in diagnostics, life sciences, and applied markets. They provide innovative solutions in areas such as genetic testing, environmental analysis, and food safety, generating revenue through the sale of instruments, reagents, software, and services. Founded in 1937, the company has a rich history of scientific advancements and acquisitions, including the notable purchase of Caliper Life Sciences in 2011, which expanded their capabilities in imaging and detection.
How to land this job
Position your resume to highlight leadership in global marketing, emphasizing experience in integrated marketing strategies, digital marketing, and sales enablement within B2B or scientific instrumentation sectors to align with PerkinElmer's focus.
Emphasize your ability to drive brand visibility, lead generation, and pipeline growth through multi-channel campaigns, marketing automation, and data-driven decision-making as detailed in the job description.
Apply through multiple platforms including PerkinElmer's corporate career site, LinkedIn, and relevant industry job boards to maximize your application visibility.
Connect with marketing leaders and commercial team members at PerkinElmer on LinkedIn; start conversations by referencing recent PerkinElmer campaigns, their leadership in analytical services, or express curiosity about how the marketing team drives commercial alignment and innovation.
Optimize your resume for ATS by incorporating keywords such as 'integrated marketing campaigns,' 'lead generation,' 'digital marketing ecosystem,' 'sales enablement,' 'marketing automation,' and 'B2B marketing leadership' to pass automated screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume with these keywords, identify all relevant application channels, and find LinkedIn connections to network with, saving time and increasing your chances of landing the role.
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