Job summary
Job post source
This job is directly from Formlabs
Job overview
The Senior Product Marketing Manager at Formlabs drives market adoption of 3D printers and related products, shaping go-to-market strategies and messaging to impact company growth.
Responsibilities and impact
The role involves managing product launches, refining marketing and positioning, analyzing market trends and competitors, creating sales enablement materials, promoting products at events, and developing deep expertise in 3D printing technologies.
Compensation and benefits
The position offers a robust equity program with RSUs, comprehensive healthcare (medical, dental, vision), 401K options with advisors, generous parental and sabbatical leave, flexible time off, on-site perks like parking and meals, professional development, and cultural events.
Experience and skills
Candidates should have 5-10 years in product marketing or sales engineering in B2B hardware/software, strong project management, market research skills, ability to work cross-functionally, and a passion for technology; technical writing and business or technical degrees are preferred.
Career development
Formlabs provides regular sponsored professional development opportunities and supports growth through diverse culture events and inclusive community building.
Work environment and culture
The company values diversity and inclusion, offers a flexible work environment with ample perks like unlimited 3D prints, and fosters a collaborative, fast-paced team atmosphere.
Company information
Formlabs specializes in professional 3D printers for designers, engineers, artists, and researchers, focusing on innovative SLA technology and rapid product launches.
Team overview
The Product Marketing team collaborates closely with product management, design, engineering, manufacturing, web, and content teams in a dynamic environment.
Application process
Applicants are encouraged to apply even if they do not meet all qualifications; Formlabs does not accept resumes from recruitment agencies and handles unsolicited resumes internally.
Unique job features
The role uniquely offers involvement in cutting-edge 3D printing technology launches, cross-functional collaboration, and the chance to influence product messaging across multiple channels.
Company overview
Formlabs is a leading company in the 3D printing industry, specializing in the development and manufacturing of high-resolution, affordable 3D printers and materials. They generate revenue by selling their advanced 3D printers, proprietary resins, and software solutions to a wide range of industries including healthcare, engineering, and manufacturing. Founded in 2011 by a team of MIT graduates, Formlabs has grown rapidly and is known for its innovation in stereolithography (SLA) technology, making professional-quality 3D printing accessible to businesses of all sizes.
How to land this job
Position your resume to highlight your experience in product marketing within B2B hardware or software environments, emphasizing your role in go-to-market strategies, product launches, and cross-functional collaboration, as these are central to Formlabs' Senior Product Marketing Manager role.
Emphasize your skills in crafting compelling messaging and positioning, technical training development, competitive analysis, and project management, referencing your ability to work closely with sales, marketing, and product teams to drive adoption and differentiation.
Apply through multiple channels such as Formlabs' official careers page and LinkedIn to maximize your application visibility and ensure you don't miss any updates or variations of the posting.
Connect with current employees in the Product Marketing or related teams at Formlabs on LinkedIn; start conversations by complimenting recent product launches or asking about challenges in marketing 3D printing technologies, which shows genuine interest and opens dialogue.
Optimize your resume for ATS by incorporating keywords from the job description like 'product marketing,' 'go-to-market strategy,' 'technical training,' 'competitive analysis,' and '3D printing,' ensuring your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms for submission, and find relevant LinkedIn contacts to network with, freeing up your time to focus on interview preparation and skill refinement.
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