Job summary
Job post source
This job is directly from F5
Job overview
The Senior Product Marketing Manager at F5 leads strategic product marketing efforts for Bot Management, aligning customer needs and market trends with business goals to drive impactful go-to-market strategies.
Responsibilities and impact
The role involves acting as the strategic voice of the customer and market, driving go-to-market strategies, collaborating with Product Management, Sales, and Marketing, leading competitive intelligence, developing messaging and sales enablement materials, and continuously evaluating strategy with a business-first mindset.
Experience and skills
Requires 6+ years in product marketing, preferably in cybersecurity, strong strategic and communication skills, experience in competitive positioning and pricing, and willingness to travel up to 20%. A BA/BS is required, MBA preferred.
Work environment and culture
F5 values a human-first, performance-driven culture emphasizing authenticity, inclusion, and accountability, supporting its transformation into a modern, security-focused, multi-cloud application services company.
Company information
F5 is transforming into a modern, security-focused, multi-cloud application services company with a strong emphasis on innovation and customer-centric solutions.
Company overview
F5 Networks, Inc. specializes in application services and application delivery networking (ADN) technology, providing solutions that ensure the security, performance, and availability of applications. They generate revenue through the sale of software and hardware products, as well as subscription-based services and support. Founded in 1996 and headquartered in Seattle, Washington, F5 has evolved from a load-balancing company to a leader in multi-cloud application services, acquiring several companies like NGINX and Shape Security to expand their offerings.
How to land this job
Tailor your resume to highlight your strategic product marketing experience, especially within cybersecurity or related tech sectors, emphasizing your ability to connect customer needs with market trends and business goals.
Focus on showcasing your expertise in go-to-market strategies, competitive intelligence, messaging frameworks, and sales enablement materials, as these are core responsibilities for this role.
Apply through multiple platforms including F5's corporate career site and LinkedIn to maximize your application visibility and reach.
Connect with current employees in the Product Marketing or Bot Management divisions at F5 on LinkedIn; start conversations by referencing recent F5 product launches or industry trends in cybersecurity to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'product marketing,' 'cybersecurity,' 'go-to-market strategy,' 'competitive intelligence,' and 'sales enablement' to ensure it passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and networking effectively.
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