Job summary
Job post source
This job is directly from ISACA
Job overview
The Senior Manager, Conversion Marketing will lead ISACA's post-purchase marketing strategy to enhance customer loyalty and drive revenue growth through targeted cross-sell initiatives.
Responsibilities and impact
Responsibilities include developing a comprehensive cross-sell strategy, mapping customer journeys, optimizing campaigns using data analytics, and managing a team to ensure successful execution of marketing initiatives.
Experience and skills
Candidates should have a Bachelor's degree and 8-10 years of experience in marketing, with a focus on campaign execution and team leadership; preferred qualifications include a Master's degree and 10+ years in B2C and B2B technology marketing.
Work environment and culture
ISACA promotes a pay-for-performance culture and values diversity, equity, and inclusion in the workplace.
Company information
ISACA is a professional association with over 170,000 members, focused on digital trust fields such as information security and governance, providing knowledge and community for over 50 years.
Company overview
ISACA is a global professional association focused on IT governance, risk management, and cybersecurity. They offer certifications, training, and resources to IT professionals to enhance their skills and advance their careers. Founded in 1969, ISACA has grown to serve over 165,000 members in more than 180 countries. The organization generates revenue through membership fees, certification exams, conferences, and educational materials. Notably, ISACA's certifications like CISA, CISM, and CRISC are highly respected in the industry.
How to land this job
Position your resume to showcase your extensive experience in conversion marketing, emphasizing your ability to develop and execute targeted cross-sell campaigns that drive revenue growth and enhance customer loyalty.
Highlight your proficiency in customer journey mapping and data analytics, as these skills are crucial for identifying touchpoints and personalizing offers to improve conversion rates.
Apply through multiple platforms, including ISACA's corporate site and LinkedIn, to maximize your chances of being noticed for the Senior Manager, Conversion Marketing position.
Reach out to professionals in the marketing division at ISACA on LinkedIn to discuss the role; consider ice breakers like asking about their favorite marketing campaign or their thoughts on current trends in conversion marketing.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'cross-sell strategy,' 'customer journey mapping,' and 'data-driven campaigns,' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, allowing you to focus your energy on networking and preparing for interviews rather than the logistics of applying.
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