Job summary
Job post source
This job is directly from Yuhaaviatam of San Manuel Nation
Job overview
The Media Strategist role at Yuhaaviatam of San Manuel Nation involves developing and executing media strategies to ensure effective communication of company campaigns to target audiences, impacting the company's marketing success.
Responsibilities and impact
The Media Strategist supervises media plans from inception to completion, coordinates with internal clients and buying teams, manages budgets, researches new media strategies, analyzes campaign results, and supports team development and departmental operations.
Experience and skills
Requires a Bachelor's degree in Marketing or related field and at least three years of experience in comprehensive media planning across multiple communication channels; knowledge of media planning software, consumer research platforms, and all media channels including digital, TV, radio, print, and emerging mediums is essential.
Career development
The role includes opportunities for professional growth through training, mentoring, and educational recommendations provided by the Director.
Work environment and culture
The work environment is a fast-paced, high-demand, climate-controlled office setting with travel for meetings and events; flexible hours including evenings, weekends, and holidays are required, reflecting a dynamic and team-oriented culture.
Company information
Yuhaaviatam of San Manuel Nation is a significant private employer in the Inland Empire, emphasizing employee growth and well-being.
Team overview
The Media Strategist works under the Director of Media and Digital Marketing and interacts closely with internal clients and buying teams, fostering collaboration and strategic communication.
Job location and travel
The job is based in an office environment with travel required for meetings, trade shows, conferences, and San Manuel properties.
Unique job features
The position may require obtaining a gaming license and involves managing multi-client media strategies with a focus on emerging media channels and real-time campaign optimization.
Company overview
The Yuhaaviatam of San Manuel Nation is a federally recognized Native American tribe based in San Bernardino County, California, known for its deep historical roots in the region and stewardship of ancestral lands. The tribe operates San Manuel Casino (now Yaamava’ Resort & Casino at San Manuel), one of the largest and most successful gaming and hospitality enterprises in the United States, generating revenue through gaming, entertainment, hospitality, and related services. In addition to its business ventures, the Nation is recognized for its significant philanthropic contributions to local communities, educational institutions, and healthcare organizations. Candidates should be aware of the tribe’s commitment to cultural preservation, economic development, and responsible business practices, as well as its evolving role as a regional leader and major employer in Southern California.
How to land this job
Position your resume to highlight your experience in developing and managing comprehensive media plans across multiple channels including digital, paid social, TV, radio, print, and out-of-home to align with Yuhaaviatam of San Manuel Nation's needs.
Emphasize your ability to communicate media strategies effectively with internal clients and senior decision makers, showcasing your skills in presenting and coordinating media plans from inception to completion.
Apply through multiple platforms such as the Yuhaaviatam of San Manuel Nation corporate website, LinkedIn job postings, and other job boards to maximize your application visibility.
Connect on LinkedIn with professionals in the Media and Digital Marketing division at Yuhaaviatam, using ice breakers like commenting on recent campaigns they've launched or asking about emerging media trends the team is exploring.
Optimize your resume for ATS by incorporating keywords from the job description such as 'media strategy,' 'media planning software,' 'campaign analysis,' 'digital and paid social media,' and 'cross-promotional opportunities' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailoring your resume, identifying multiple application channels, and finding relevant LinkedIn contacts, allowing you to focus your time on interview preparation and networking.
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