Job summary
Job post source
This job is directly from Planstin
Job overview
The Marketing Specialist at Planstin supports digital marketing efforts and website management to drive lead generation and brand consistency in a fast-growing benefits administration company.
Responsibilities and impact
The role involves managing and updating the company website using Duda, supporting digital lead generation campaigns, assisting with marketing automation workflows, creating marketing assets, and collaborating across teams to execute integrated campaigns.
Compensation and benefits
The position offers a salary range of $60,000 to $65,000 per year, 12 paid holidays plus 3 weeks PTO, comprehensive health, dental, vision, and accident insurance, a 401k plan with 4% match, office snacks and lunches, training programs, and team-building events.
Experience and skills
Candidates should have 2-3 years of experience including internships, website management skills preferably with Duda, familiarity with marketing tools like GoHighLevel or HubSpot, knowledge of SEO and analytics, and design skills with Canva or Adobe are a plus.
Career development
Planstin offers direct mentorship, hands-on ownership, training programs, and a supportive team environment fostering career growth.
Work environment and culture
Planstin promotes a mission-driven, fast-growing environment with a focus on collaboration, flexibility, and employee well-being including frequent team-building events.
Company information
Planstin is a Southern Utah-based company specializing in benefits administration and business services, focusing on simplifying health insurance for employers and individuals.
Team overview
The Marketing Specialist will join a growing marketing team working closely with the Director of Marketing and cross-functional teams to support company goals.
Job location and travel
This role is based at Planstin's office in Southern Utah with onsite benefits like snacks and lunches.
Unique job features
This role offers hands-on execution in digital marketing and website management with opportunities to contribute to building marketing from the ground up in a mission-driven company.
Company overview
Planstin is a healthcare administration company that specializes in providing affordable health benefit solutions for small businesses, self-employed individuals, and organizations. The company primarily generates revenue by offering health plan administration, compliance services, and member support, often focusing on cost-effective alternatives to traditional health insurance. Founded in 2018 and based in Utah, Planstin has grown by leveraging technology to streamline benefit management and by partnering with various healthcare providers and networks. Candidates should note Planstin’s emphasis on customer service, innovation in healthcare benefits, and its rapid expansion in the health benefits administration sector.
How to land this job
Tailor your resume to highlight your hands-on experience with website design and management, especially with Duda, emphasizing your ability to optimize for usability and lead conversion as detailed in the job description.
Focus on showcasing your digital marketing skills including lead generation, campaign support, and familiarity with marketing automation tools like GoHighLevel or similar platforms.
Apply through multiple channels such as Planstin's official corporate website and LinkedIn to maximize your visibility for the Marketing Specialist role.
Connect with current employees in Planstin's marketing or digital teams on LinkedIn; use ice breakers like commenting on recent marketing campaigns they’ve shared or expressing enthusiasm about Planstin’s mission in benefits administration.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Duda', 'digital lead generation', 'marketing automation', 'SEO', and 'A/B testing' to ensure it passes initial screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailored applications, find multiple application portals, and identify LinkedIn connections for networking, allowing you to focus your time on preparing for interviews and skill development.
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