Job summary
Job post source
This job is directly from Fisher Investments
Job overview
The Digital Marketing Analyst at Fisher Investments drives global lead generation through managing and optimizing digital media campaigns to support the company's growth.
Responsibilities and impact
The role involves managing digital ad campaigns on platforms like Google and LinkedIn, analyzing campaign data to optimize performance, collaborating with internal teams and vendors, and identifying new strategic opportunities to exceed campaign goals.
Compensation and benefits
The position offers a base salary of $85,000 to $115,000 depending on experience, discretionary bonuses, 100% paid medical, dental, and vision premiums, a 50% 401(k) match, 20 days PTO plus holidays, and family support programs including paid caregiver leave and fertility assistance.
Experience and skills
Candidates need 3+ years in digital marketing roles such as media buying or campaign analysis, proficiency with Google Ads, LinkedIn Campaign Manager, Excel, and web analytics tools like Google Analytics and Power BI.
Career development
Fisher Investments emphasizes learning and development with a customized framework for employees, supporting professional growth.
Work environment and culture
The company values an inclusive culture, is certified as a Great Place to Work, and offers a hybrid work program based on role and performance.
Company information
Fisher Investments is focused on investment management with a global presence, committed to bettering the investment universe and supporting employees with exceptional benefits.
Team overview
The analyst will join the Global Digital Media Team, working closely with the Digital Media Team Lead, Strategy and Planning Team, and an in-house creative agency.
Job location and travel
This is an in-office role based in Washington state with potential eligibility for a hybrid work-from-home program depending on tenure and performance.
Unique job features
The role offers unique benefits such as extensive family support programs and a strong focus on data-driven campaign optimization in a global marketing context.
Company overview
Fisher Investments is a private, independent money management firm that provides investment advisory services to individuals, institutions, and high-net-worth clients globally. Founded in 1979 by Ken Fisher, the company generates revenue through management fees based on a percentage of assets under management rather than commissions. Notably, Fisher Investments has a history of pioneering investment strategies and has grown to manage over $100 billion in assets. The firm is known for its client-centric approach and extensive market research capabilities.
How to land this job
Tailor your resume to highlight your experience managing and optimizing digital media campaigns on platforms like Google Ads, Facebook, and LinkedIn, emphasizing your ability to generate high-quality leads and improve ROAS.
Showcase your analytical skills with examples of using Excel (formulas and pivot tables) and web analytics tools like Google Analytics or Power BI to analyze campaign performance and uncover strategic opportunities.
Apply through multiple channels including Fisher Investments' corporate career site and LinkedIn to maximize your visibility and chances of landing an interview for the Digital Marketing Analyst role.
Connect with members of Fisher Investments' Global Digital Media Team on LinkedIn, using ice breakers such as commenting on recent company digital campaigns or asking about their approach to integrating first- and third-party data for audience targeting.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital media campaigns,' 'lead generation,' 'Google Ads,' 'LinkedIn Campaign Manager,' 'campaign optimization,' and 'data-driven analysis' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms and identify relevant LinkedIn connections to network with, allowing you to focus your time on preparing for interviews and refining your skills.
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