Job summary
Job post source
This job is directly from Boston Legacy FC
Job overview
The VP of Marketing at Boston Legacy FC will lead marketing efforts to build the brand, grow the fan base, and drive revenue for the new professional women's soccer team starting play in 2026.
Responsibilities and impact
The role involves developing and executing full-funnel marketing strategies, managing brand identity, driving ticket sales, overseeing creative campaigns, building a marketing team, leading storytelling, collaborating with various departments, and representing the club's values publicly.
Experience and skills
Candidates should have 10+ years of marketing leadership experience, preferably in sports or entertainment, with skills in brand strategy, team management, storytelling, and a passion for women's sports and community engagement.
Career development
As part of the founding team, there is a unique opportunity to shape the future of a professional sports organization and grow within a startup environment with bold goals.
Work environment and culture
Boston Legacy FC values diversity, equity, and inclusion, fostering a respectful and empowering workplace that reflects the community it serves, with a hybrid work model in Boston.
Company information
Boston Legacy FC is a new professional women's soccer team in Boston launching in 2026, focused on building a championship-caliber organization and advancing women's sports.
Team overview
The VP of Marketing will report to the Chief Revenue Officer and lead an in-house marketing team across brand, digital, creative, and community engagement.
Job location and travel
The position is based in Boston, MA with a hybrid work schedule requiring 3-4 days in the office.
Unique job features
This role offers the rare chance to build a sports brand from the ground up and be a visible leader in advancing women's sports and equity in a major sports market.
Company overview
Boston Legacy FC is a professional soccer club based in Boston, Massachusetts, competing in lower-tier American soccer leagues with ambitions to grow within the U.S. soccer pyramid. The club generates revenue primarily through ticket sales, sponsorships, merchandise, youth academy programs, and community partnerships. Founded in the 2020s, Boston Legacy FC emphasizes local talent development and community engagement, aiming to foster a strong soccer culture in the Boston area. The organization is known for its grassroots initiatives and commitment to inclusivity, positioning itself as a dynamic and emerging presence in New England sports. Candidates should be aware of the club’s focus on growth, innovation, and building a lasting legacy both on and off the field.
How to land this job
Position your resume to highlight leadership in marketing strategy, especially in launching or growing brands from scratch, aligning with Boston Legacy FC's startup environment.
Emphasize experience in professional or women's sports marketing, storytelling, and community engagement, showcasing your passion for advancing women's sports and equity.
Apply through Boston Legacy FC's official careers page, LinkedIn, and reputable sports industry job boards to maximize your application reach.
Connect with marketing and leadership team members at Boston Legacy FC on LinkedIn; use ice breakers like commenting on their mission to advance women’s sports or asking about their vision for the club's brand identity.
Optimize your resume for ATS by incorporating keywords such as 'brand strategy,' 'fan engagement,' 'sports marketing,' 'team leadership,' and 'equity in sports' from the job description.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple job portals, and find strategic LinkedIn connections, freeing you to focus on interview preparation and networking.
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