The Walt Disney Company

Data Analyst, Disney Advertising Data and Measurement Science

SANTA MONICA, CAPosted 25 days ago

Job summary

  • Job post source

    This job is directly from The Walt Disney Company

  • Job overview

    The Data Analyst role at Disney Advertising Data and Measurement Science focuses on leveraging data to drive business growth and optimize advertising audience segmentation and campaign performance.

  • Responsibilities and impact

    The role involves analyzing large datasets to understand user behavior, building audience segmentation models, optimizing campaign audiences, developing reporting tools for sales teams, and collaborating with stakeholders to define analytics needs.

  • Compensation and benefits

    The position offers a salary range of $95,300 to $127,800 per year in California, with potential bonuses, long-term incentive units, and a full range of medical, financial, and other benefits.

  • Experience and skills

    Candidates should have a B.A. or B.S. in a quantitative field, 3+ years of experience with digital product monetization and engagement, proficiency with SQL, SAS, R, and data visualization tools like Tableau or Looker, and strong communication and teamwork skills.

  • Company information

    The Walt Disney Company is a leading entertainment and media company with extensive advertising capabilities within its entertainment and sports divisions.

  • Team overview

    The candidate will join the Disney Advertising Data and Measurement Science team, which specializes in audience segmentation, look-alike modeling, and campaign performance analysis.

  • Job location and travel

    The job is based in California with consideration of geographic region in compensation, but remote work options are not specified.

  • Unique job features

    The role offers the opportunity to work on multichannel advertising technology, leveraging large internal and external datasets, and applying both strategic and hands-on analytical approaches.

Company overview

The Walt Disney Company, a global entertainment conglomerate, creates and distributes content through its Media Networks, Parks, Experiences and Products, Studio Entertainment, and Direct-to-Consumer & International segments. It generates revenue from television networks, theme parks, film studios, and streaming services like Disney+. Founded in 1923 by Walt and Roy Disney, the company has a rich history of innovation and expansion, including the acquisition of Pixar, Marvel, Lucasfilm, and 21st Century Fox, significantly broadening its content portfolio and market reach.

How to land this job

  • Position your resume to highlight your expertise in audience segmentation models, look-alike modeling, and campaign performance analysis to align with Disney Advertising's core needs.

  • Emphasize your experience working with large-scale datasets, proficiency in SQL, SAS, R, and visualization tools like Tableau or Looker, and your ability to translate data into actionable business insights.

  • Apply through multiple channels including The Walt Disney Company's official careers site, LinkedIn, and reputable job boards to maximize your application visibility.

  • Connect with professionals in Disney Advertising or the Data and Measurement Science team on LinkedIn; use ice breakers like commenting on recent Disney Advertising campaigns, asking about team culture, or inquiring about upcoming data initiatives.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'audience segmentation,' 'look-alike modeling,' 'SQL,' 'Tableau,' and 'data-driven recommendations' to ensure it passes initial screenings.

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