Job summary
Job post source
This job is directly from Quad
Job overview
The Associate, Investment, Digital at Quad is responsible for executing digital media placements and optimizing campaigns to ensure flawless advertising program delivery for clients.
Responsibilities and impact
The role involves building, launching, and maintaining digital campaigns, optimizing media buys, analyzing campaign data to provide recommendations, supporting media strategy development, ensuring quality assurance in campaign execution, monitoring performance, troubleshooting issues, and collaborating to improve operational efficiency.
Compensation and benefits
The position offers an annual salary range of $51,610 to $60,000 based on experience, with no mention of additional benefits.
Experience and skills
Candidates should have a bachelor's degree in communications, marketing, advertising, or business, 0-2 years of relevant digital media experience, proficiency with Microsoft Office, and preferably knowledge of media platform tools like Google Marketing Platform and Facebook Business Manager; certifications in related platforms are a plus but not required.
Company overview
Quad is a leading marketing solutions partner known for its comprehensive range of services including marketing strategy, creative solutions, media solutions, and logistics. The company generates revenue by offering integrated marketing services that help clients optimize their marketing spend and improve the efficiency of their campaigns. Founded in 1971 as Quad/Graphics, it initially focused on printing services but has since evolved to offer a full suite of marketing solutions. Notably, Quad has a history of innovation in the printing industry and has expanded through strategic acquisitions to enhance its service offerings.
How to land this job
Tailor your resume to emphasize your experience or familiarity with digital media campaign execution, including skills in building, launching, and maintaining campaigns across multiple digital channels as described for the Associate, Investment, Digital role at Quad.
Highlight your analytical skills and ability to extract actionable insights from campaign data, as well as your experience or knowledge of media platform management tools like Google Marketing Platform, Google Ads, The Trade Desk, or Facebook Business Manager, which are preferred for this position.
Apply through multiple channels such as Quad's corporate careers site and LinkedIn to maximize your visibility and chances of getting noticed for this role.
Connect on LinkedIn with professionals in Quad's digital investment or media planning teams. Ice breakers can include asking about recent digital campaigns they are excited about or inquiring how the team integrates programmatic and paid social strategies to optimize client results.
Optimize your resume for ATS by including keywords from the job description such as 'digital campaign execution', 'media activation', 'campaign optimization', 'Google Marketing Platform', 'paid media strategy', and 'programmatic buying' to ensure your resume passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying through multiple sites, tailoring your resume for ATS, and identifying LinkedIn contacts to network with, so you can focus your time on preparing for interviews and networking effectively.
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