Job summary
Job post source
This job is directly from U.S. Soccer Federation
Job overview
The Brand Campaign Manager at U.S. Soccer Federation leads integrated marketing campaigns for key events, driving brand awareness and engagement to support the organization's growth and passion for soccer.
Responsibilities and impact
The role involves planning and executing multi-channel marketing campaigns, managing the brand marketing calendar, developing channel strategies, collaborating with analytics teams for audience insights, analyzing market trends, reporting campaign performance, and amplifying reach through communications.
Experience and skills
Requires a Bachelor's degree and 3-5 years in campaign management or brand marketing, preferably in sports or entertainment, with strong skills in multi-channel campaigns, data-driven strategy, communication, and collaboration. Spanish bilingualism and passion for soccer are pluses.
Work environment and culture
U.S. Soccer values teamwork, visionary leadership, empathy, and inclusivity, fostering a collaborative and evolving environment dedicated to soccer's growth and impact.
Company information
U.S. Soccer Federation promotes soccer nationwide, supporting all levels from grassroots to national teams, aiming to ignite passion and transform lives through the sport.
Team overview
The Brand Campaign Manager will join the marketing team, reporting to the VP of Integrated Marketing, Brand & Operations, working collaboratively across creative, media, growth marketing, and other departments.
Unique job features
The role offers the opportunity to lead high-impact campaigns for marquee soccer events, requiring innovative multi-channel marketing strategies and collaboration with internal and external partners.
Company overview
The U.S. Soccer Federation, established in 1913, is the governing body for soccer in the United States, overseeing both amateur and professional levels. It organizes national teams, including the U.S. Men's and Women's National Teams, and manages domestic competitions like the U.S. Open Cup. Revenue is generated through sponsorships, broadcasting rights, ticket sales, and merchandise. Notably, the organization has been instrumental in promoting soccer's growth in the U.S., including hosting the 1994 FIFA World Cup and the upcoming 2026 FIFA World Cup.
How to land this job
Position your resume to highlight your experience in managing integrated, multi-channel marketing campaigns, emphasizing your ability to lead projects from concept through execution and post-event analysis, which aligns with the Brand Campaign Manager role at U.S. Soccer Federation.
Emphasize your skills in cross-functional collaboration, campaign planning, channel strategy development, and data-driven decision-making, showcasing your understanding of both upper-funnel brand awareness and conversion-driven marketing strategies.
Apply through multiple platforms such as the official U.S. Soccer Federation careers page, LinkedIn, and other reputable job boards where the position is posted to maximize your application visibility.
Connect on LinkedIn with current marketing team members or leadership within U.S. Soccer Federation’s marketing division; use ice breakers like commenting on recent U.S. Soccer campaigns, expressing your passion for soccer’s cultural impact, or asking for advice on succeeding in the role.
Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing campaigns,' 'cross-channel marketing,' 'audience segmentation,' 'go-to-market planning,' and 'data-driven marketing strategies' to ensure your application passes initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications across multiple channels, identify LinkedIn connections for networking, and optimize your resume for ATS, allowing you to focus your energy on interview preparation and strategic networking.
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