Primary Arms, LLC

Director of Customer Service

HOUSTON, TXPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Primary Arms, LLC

  • Job overview

    The Director of Customer Service at Primary Arms, LLC leads the customer service function to deliver seamless experiences across digital and in-person channels, driving operational excellence and customer satisfaction.

  • Responsibilities and impact

    The role involves scaling and optimizing customer service operations, managing CRM and contact center technologies, leading a high-performing team, developing customer experience strategies, and driving continuous improvement initiatives aligned with company growth.

  • Experience and skills

    Candidates need 10+ years in retail or consumer goods, 5+ years in leadership, experience with CRM and contact center platforms, and a bachelor's degree or equivalent; preferred qualifications include graduate degrees, firearms retail experience, and technical certifications like Salesforce or Zendesk.

  • Work environment and culture

    The company values innovation, customer service, operational excellence, and fosters a culture of accountability, empathy, and customer advocacy within its leadership and teams.

  • Company information

    Primary Arms, LLC is a Houston-based vertically integrated company specializing in optics manufacturing, e-commerce, wholesale distribution, and government sales with a focus on innovation and operational excellence.

  • Team overview

    The Director leads a team of managers, supervisors, and frontline agents, focusing on recruitment, development, and fostering a customer-centric culture.

  • Job location and travel

    Headquartered in Houston, Texas, with customer service operations spanning digital and in-person channels; remote work options are not specified.

  • Unique job features

    The role offers the opportunity to lead digital service transformation, implement modern customer service technologies, and influence company-wide customer experience strategy.

Company overview

Primary Arms, LLC is a prominent retailer and manufacturer specializing in firearms, optics, and tactical gear. They generate revenue through direct sales of their branded products and third-party items via their online store and physical locations. Founded in 2007, the company has built a reputation for high-quality, affordable optics and has expanded its product line to include a wide range of tactical equipment. Their commitment to innovation and customer service has made them a trusted name in the shooting and outdoor sports community.

How to land this job

  • Position your resume to showcase extensive leadership experience in customer service within retail or consumer goods, emphasizing your ability to scale and optimize omnichannel support functions.

  • Highlight expertise in operational excellence, digital transformation, and workforce optimization, including hands-on experience with CRM, contact center, or chatbot platforms like Salesforce or Zendesk.

  • Apply through multiple channels such as Primary Arms' corporate careers page, LinkedIn job postings, and relevant industry job boards to maximize your application visibility.

  • Connect with current Primary Arms customer service or operations leaders on LinkedIn; use ice breakers like commenting on recent company innovations or asking about their approach to customer experience transformation.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'operational excellence,' 'digital service transformation,' 'KPI-driven performance,' 'CRM management,' and 'customer experience strategy.'

  • Leverage Jennie Johnson's Power Apply feature to automate multi-channel applications, tailor your resume for ATS, and identify LinkedIn connections for networking, allowing you to focus more effectively on interview preparation and follow-up.

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