Job summary
Job post source
This job is directly from Butler/Till
Job overview
The Senior SEO Specialist at Butler/Till leads strategic SEO initiatives to enhance organic visibility and drive impactful results for the agency's clients.
Responsibilities and impact
The role involves leading complex SEO campaigns, conducting site audits, analyzing performance data, consulting with clients, guiding QA processes, collaborating across teams, developing SEO strategies, mentoring junior staff, and contributing to agency thought leadership.
Compensation and benefits
The salary range is $54,000 - $76,000 annually in Rochester, NY, with variations based on experience and location. Benefits include an ESOP, annual bonus, full benefits package, paid time off, and 100% paid parental leave.
Experience and skills
Candidates must have a bachelor's degree or equivalent experience, 5+ years in paid and organic search campaign management, Google Analytics certification, and strong strategic execution skills; Google Ads certification and agency experience are preferred.
Career development
Opportunities include mentorship roles, leadership in SEO strategy, collaboration across departments, and contributing to industry thought leadership through content and speaking engagements.
Work environment and culture
Butler/Till values diversity, equity, inclusion, and belonging, fostering a collaborative, client-focused, and adaptable work environment with a commitment to positive community impact.
Company information
Butler/Till is an agency focused on delivering marketing and SEO services with a strong commitment to DEIB and equitable employment practices.
Team overview
The Senior SEO Specialist works within a collaborative agency team, partnering with developers, content creators, and account services to integrate SEO best practices.
Job location and travel
The position is based in Rochester, NY, typically in an office or home office setting, with a moderate noise level and standard office equipment use.
Unique job features
The role offers leadership in sophisticated SEO campaigns, strategic innovation, mentorship, and the chance to influence agency-wide SEO practices and thought leadership.
Company overview
Butler/Till Inc. is a full-service marketing agency specializing in media and communications strategy, media buying, and analytics. Founded in 1998, the company has grown to become employee-owned, emphasizing a collaborative and inclusive workplace culture. They generate revenue by offering tailored marketing solutions to a diverse range of clients across various industries, leveraging data-driven insights to optimize media investments. Notably, Butler/Till has been recognized for its commitment to employee satisfaction and corporate social responsibility, making it a reputable and attractive employer in the marketing sector.
How to land this job
Tailor your resume to emphasize leadership in managing complex SEO campaigns, showcasing expertise in keyword research, technical SEO, content optimization, and performance analytics as highlighted by Butler/Till.
Highlight your ability to align SEO strategies with broader marketing goals and your experience mentoring SEO teams and collaborating cross-functionally, reflecting the role's leadership and advisory demands.
Apply through multiple channels including Butler/Till's corporate career site, LinkedIn, and relevant job boards to maximize your application visibility for the Senior SEO Specialist role.
Connect with current Butler/Till SEO team members or marketing professionals on LinkedIn; use ice breakers like commenting on recent agency SEO campaigns, asking about their approach to evolving SEO trends, or inquiring how the team integrates SEO with content and UX strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'SEO strategy,' 'keyword research,' 'technical SEO,' 'Google Analytics,' 'content optimization,' and 'cross-functional collaboration' to ensure your resume passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms for submission, and find LinkedIn contacts for networking, freeing you to focus on preparing for interviews and refining your SEO skills.
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