Job summary
Job post source
This job is directly from Digitas North America
Job overview
The Analyst, Search Marketing at Digitas North America manages SEM campaigns to optimize paid search efforts and support client strategies.
Responsibilities and impact
The role involves managing SEM programs, optimizing bids, developing keywords and ad copy, monitoring KPIs, collaborating with clients and teams, and reporting campaign performance.
Compensation and benefits
The salary range is $49,305 to $71,645 annually with benefits including medical, dental, vision, disability, 401(k), parental leave, tuition reimbursement, and flexible time off.
Experience and skills
Requires a four-year degree with 1-2 years of analytical or digital marketing experience; familiarity with SEM and digital advertising, strong quantitative skills, communication, and teamwork abilities are essential; knowledge of generative AI tools is a plus.
Career development
The company supports growth through inclusive benefits and a culture fostering belonging and equity, enabling talent to grow and thrive.
Work environment and culture
Digitas promotes a culture of inclusivity, diversity, and collaboration, valuing fearless and inventive individuals called Unicorns.
Company information
Digitas is a global marketing agency known for data-driven creative and media solutions, serving leading brands with over 5,500 employees worldwide.
Application process
Applicants should submit their applications by 9/1/25; accommodations are available upon request via provided contact email.
Unique job features
The role offers exposure to cutting-edge SEM platforms and generative AI tools for ideation and content generation, within a globally recognized agency.
Company overview
Digitas North America is a global marketing and technology agency that specializes in data-driven marketing strategies, creative content, and digital media solutions. They generate revenue by providing comprehensive marketing services, including digital advertising, customer relationship management, and brand strategy, to a diverse range of clients. Founded in 1980, Digitas has grown through strategic acquisitions and partnerships, becoming part of the Publicis Groupe in 2006. Their innovative approach combines creativity, technology, and data to drive measurable business outcomes for clients.
How to land this job
Position your resume to highlight your experience or familiarity with SEM campaign management, including keyword development, ad creative strategy, and bid optimization, as these are core to the Analyst, Search Marketing role at Digitas North America.
Emphasize your analytical skills, ability to interpret data from multiple sources, and experience with campaign reporting and budget management, aligning with the job’s focus on data-driven decision making and client collaboration.
Apply through multiple channels such as the Digitas North America corporate careers page, LinkedIn, and other job boards where the position is posted to maximize your application visibility.
Connect with current employees in the Search Marketing or SEM teams at Digitas North America on LinkedIn; use ice breakers like commenting on recent company campaigns, industry trends they share, or asking about their experience working on integrated media projects.
Optimize your resume for ATS by incorporating keywords from the job description such as 'SEM program management,' 'bid strategy optimization,' 'campaign KPIs,' 'data interpretation,' and 'Paid Search best practices' to ensure it passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume with the right keywords, and identify LinkedIn contacts to network with, freeing up your time to focus on interview preparation and skill development.
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