Job summary
Job post source
This job is directly from GoFundMe
Job overview
The Field Marketing Events Manager at GoFundMe is responsible for creating impactful event experiences that drive pipeline, strengthen brand presence, and build relationships with nonprofit customers.
Responsibilities and impact
The role involves strategic event planning and prioritization, managing event logistics and execution, measuring event impact through KPIs, and aligning cross-functionally with Marketing, Sales, and Product teams to support business goals and customer engagement.
Compensation and benefits
The position offers an annual salary range of $93,000 to $140,000 plus equity and comprehensive benefits including healthcare, financial assistance for hybrid work and family planning, parental leave, flexible time-off, and wellness resources.
Experience and skills
Candidates should have 8-10 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology, with strong event lifecycle knowledge, collaboration skills, and experience with tools like Salesforce and Cvent; a bachelor's degree is preferred.
Career development
The company provides growth opportunities through learning, development, and recognition programs to help employees thrive and advance their careers.
Work environment and culture
GoFundMe fosters a mission-driven, innovative, and collaborative work environment with a strong commitment to diversity, equity, inclusion, and community engagement.
Company information
GoFundMe is a leading platform for online fundraising, having raised over $40 billion since 2010, dedicated to helping individuals and nonprofits support causes worldwide.
Team overview
The role is part of the GoFundMe Pro team focused on field marketing and event management to enhance customer engagement and brand presence.
Job location and travel
This is a remote position with up to 35% travel required, with salary adjusted based on work location within the US.
Application process
Applicants can apply online and may request accommodations for the hiring process; additional details about data privacy and the use of hiring tools are provided in the job posting.
Unique job features
The job offers unique opportunities to work on high-impact events including GoFundMe’s flagship Collaborative event, with a focus on innovation, cross-functional collaboration, and a strong mission-driven culture.
Company overview
GoFundMe is a crowdfunding platform that enables individuals to raise money for personal causes, events, and charitable projects. The company generates revenue by taking a percentage of the funds raised, along with transaction fees. Founded in 2010, GoFundMe has become a popular platform for fundraising, with millions of campaigns launched worldwide. It gained significant attention for its role in facilitating donations for medical expenses, disaster relief, and community projects. Understanding its impact on social fundraising and its commitment to transparency and trust is crucial for potential candidates.
How to land this job
Tailor your resume to highlight your 8-10 years of experience in field or event marketing, emphasizing your success in driving pipeline and building brand presence through strategic event planning and execution.
Focus on showcasing your expertise in managing the full event lifecycle, including strategy, logistics, vendor coordination, content development, and measurement of KPIs to demonstrate ROI and continuous improvement.
Apply through multiple channels such as GoFundMe's official careers page, LinkedIn, and reputable job boards to maximize your application visibility and increase your chances of being noticed.
Connect with current GoFundMe marketing or events team members on LinkedIn, using ice breakers like commenting on recent GoFundMe campaigns or asking about how the Field Marketing Events Manager role supports nonprofit engagement and pipeline growth.
Optimize your resume for ATS by incorporating keywords from the job description such as 'event strategy,' 'pipeline generation,' 'brand presence,' 'cross-functional collaboration,' 'event logistics,' 'KPI tracking,' and tools like 'Salesforce' and 'Cvent' to ensure your resume passes automated screenings.
Consider using Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts for networking, allowing you to focus your energy on preparing for interviews and refining your personal pitch.
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