Job summary
Job post source
This job is directly from Alterra Mountain Company.
Job overview
The Director, CRM Marketing will develop and implement strategies to enhance customer engagement and retention across Alterra Mountain Company's destinations and the Ikon Pass platform, significantly impacting customer lifecycle management.
Responsibilities and impact
Daily responsibilities include executing a customer marketing strategy, directing the CRM team, managing the CRM budget, building customer journey roadmaps, and optimizing marketing performance through data insights.
Compensation and benefits
The salary range for this position is $127,000 - $184,000 per year, with additional benefits including medical, dental, vision insurance, a 401(k) plan with company match, and flexible/hybrid work options.
Experience and skills
Candidates must have 10-15 years of experience in marketing program design, proven leadership skills, hands-on experience with email marketing and CRM platforms, and strong project management abilities.
Career development
The role offers opportunities for professional growth through leadership of a dedicated team and collaboration with cross-functional departments to drive marketing strategies.
Work environment and culture
Alterra Mountain Company values authenticity, empowerment, collaboration, and purpose, fostering a supportive and inclusive work environment with a focus on social responsibility.
Company information
Alterra Mountain Company operates iconic mountain destinations and the Ikon Pass, emphasizing adventure and community, and is headquartered in Denver, Colorado.
Team overview
The candidate will lead a CRM team that includes managers and specialists, collaborating with various departments to enhance customer marketing strategies.
Job location and travel
The position is based in Denver, Colorado, with a flexible/hybrid workplace policy allowing for remote work and in-person collaboration.
Application process
The position is currently open for applications, and candidates are encouraged to apply as soon as possible.
Unique job features
This role stands out for its focus on innovative customer engagement strategies and the opportunity to work with a large marketing budget and key agency partners.
Company overview
Alterra Mountain Company is a leading player in the ski and outdoor adventure industry, operating 15 iconic mountain destinations across North America, including Steamboat and Mammoth Mountain. The company generates revenue through lift ticket sales, season passes, lodging, retail, and dining services. Founded in 2018 through a merger between Intrawest, Mammoth Resorts, and Squaw Valley Ski Holdings, Alterra is known for its Ikon Pass, which offers access to over 40 global destinations, enhancing its market presence and customer loyalty.
How to land this job
Tailor your resume to highlight your extensive experience in strategic marketing, focusing on customer lifecycle engagement, retention, and growth which are key responsibilities for the Director, CRM position at Alterra Mountain Company.
Emphasize your leadership skills and experience managing teams, as well as your hands-on expertise with CRM/CDP platforms, particularly if you have experience with Acoustic or Adobe Marketing Cloud.
Apply through multiple platforms, including Alterra Mountain Company's corporate site and LinkedIn, to maximize your chances of being noticed for this role.
Network with individuals in the marketing division at Alterra Mountain Company on LinkedIn to gather insights about the position; consider ice breakers like discussing your shared passion for outdoor adventures or asking about their favorite mountain destination.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'customer marketing strategy,' 'CRM,' and 'data-driven marketing,' to improve your chances of passing initial screenings.
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