Job summary
Job post source
This job is directly from CNN, part of Warner Bros. Discovery.
Job overview
The VP, Digital Franchises at CNN leads strategic vision and commercial execution for audio, newsletter, and social/off-platform digital products, driving growth and profitability.
Responsibilities and impact
The role involves developing and executing revenue strategies for podcasts, newsletters, video, and social content, managing budgets, staying ahead of industry trends, and collaborating with multiple teams to enhance user and content experiences.
Compensation and benefits
The salary range is $175,000 to $325,000 annually, with additional bonuses, incentives, health insurance, wellness programs, life and disability insurance, retirement plans, paid holidays, sick time, and vacation.
Experience and skills
Requires a bachelor's degree (MBA preferred), 12+ years in digital media or related fields, strong analytical and leadership skills, expertise in audio/video/text media, partnership management, and knowledge of digital advertising and monetization.
Work environment and culture
The company values innovation, inclusion, and collaboration, emphasizing a supportive and celebratory environment aligned with Warner Bros. Discovery's core principles.
Company information
CNN is a leading global digital news source under Warner Bros. Discovery, known for iconic content and rapid digital transformation.
Team overview
The VP will work closely with teams in Audience, Strategic Partnerships, Product, Advertising, Growth, and Content to drive business growth.
Unique job features
The role is distinguished by its leadership over multiple digital content formats and its critical role in CNN's transformation and growth strategy.
Company overview
CNN, or Cable News Network, is a global news organization that provides 24-hour news coverage through television, digital platforms, and social media. Founded in 1980 by Ted Turner, CNN became the first channel to offer 24-hour news broadcasting, revolutionizing the media landscape. The company generates revenue through advertising, subscription fees from cable providers, and digital content monetization. Known for its breaking news coverage and in-depth reporting, CNN has played a pivotal role in covering major global events and continues to be a leading source of news worldwide.
How to land this job
Tailor your resume to emphasize your leadership in digital media, especially your experience managing audio, video, email newsletters, and social/off-platform content, as this aligns directly with CNN's VP Digital Franchises role.
Highlight your strategic vision and P&L management skills, showcasing successful revenue growth strategies and your ability to collaborate across editorial, product, advertising, and growth teams to drive profitability and market expansion.
Apply through multiple channels including CNN's corporate careers page and LinkedIn to maximize your application visibility and ensure it reaches the right hiring managers.
Connect on LinkedIn with professionals in CNN's Digital Products & Services division; use ice breakers such as commenting on recent CNN digital initiatives, asking about their experience with emerging digital content trends, or expressing enthusiasm for CNN’s innovation in multiplatform media.
Optimize your resume for ATS by incorporating keywords from the job description like 'digital media,' 'revenue growth,' 'P&L management,' 'audio and video content,' 'content monetization,' and 'strategic partnerships' to pass automated screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts for networking, allowing you to focus your time on preparing for interviews and refining your personal brand.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.